Marketing Director

Company: Blue Signal Search
Location: Los Angeles
Posted on: January 16, 2022

Job Description:

Our client is a leading provider of internet and phone services. Their robust portfolio of solutions serves several key verticals, including residential, commercial, hospitality, and more. Due to increased demand, they are looking to hire a Marketing Director to lead their branding and growth strategy to deliver them to success.

The Marketing Director will leverage creative prowess and an expertise in marketing strategy to help direct the customer experience. This individual will work on diverse projects on a regional scale with a focus on media planning, creative development, and customer communications.

This Role Offers:
Competitive base salary plus comprehensive benefits package and bonus potential.
Thought-leadership opportunity - voice within a dynamic marketing team, with high degree of visibility and impact. Seated alongside company senior leadership.
Strong visibility within the team and a high degree of influence on projects and company strategy.
True contributor role, with room for growth - the ability to really be a part of the conversation surrounding strategy and future planning.
High employee tenure with low red tape culture. They hire professionals and trust their expertise, giving them room to make tangible impacts.

Focus:
Provide leadership and expertise to drive long term strategy and vision for digital marketing, advertising, SEO/SEM, and website initiatives.
Lead team on branding strategy from ideation to launch. Develop cohesive brand identity and messaging.
Develop multi-channel demand-gen programs, including setting and executing strategy, developing forecasts, evaluating appropriate budget levels, and measuring results.
Partner with teams across the organization to create content, web functionality, paid media campaigns, PR strategies and more to build lead database and to increase inbound inquiries.
Support the creation of content across all digital mediums, with hands on creative involvement.
Run regional marketing campaigns and closely monitor conversions, CPC, CTR, and other key metrics. Optimize conversions and ROI.
Oversee media planning/buying and develop planning calendars for the marketing team.
Proactively understand customer needs and align service offerings and industry expertise to drive alignment on decisions that enhance customer value.
Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices.

Skill Set:
5+ years of marketing management experience, with the ability to build and support winning marketing teams.
Bachelor's in Marketing, Business, Communications, or related field. MBA preferred.
Background working for an ISP, telecom, or cable provider a plus.
Expertise in ad management and media planning/buying.
Strong creative portfolio with proficiency in design software.
Excellent communication skills and ability to develop creative solutions to business challenges.

Keywords: Blue Signal Search, Los Angeles , Marketing Director, Executive , Los Angeles, California