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Vice President, Digital Marketing (Los Angeles, CA - Remote)

Company: Firefighters First Credit Union
Location: Los Angeles
Posted on: January 16, 2022

Job Description:

For over 86 years, we have worked to create trusting relationships with our fire family. The bonds we build are the foundation of our credit union. As the largest, exclusive firefighter credit union in the nation with $2.0B in assets, we serve over fifty thousand members in more than seven hundred fire departments.

Currently, we have an immediate opening for a Vice President (VP) of Digital Marketing. The Vice President of Digital Marketing develops, communicates, and executes the digital marketing strategy to continually meet member needs, grow income, and grow member base. The vice president of digital marketing is charged with leading our digital transformation through innovation - planning and executing digital strategies that fulfill our organizational priorities, delivers an easy and seamless user experience and removes barriers for members.
Typical Responsibilities:

  • Leveraging deep subject matter expertise to execute digital strategies to raise brand awareness and consideration, delivering a mobile first experience and driving people through the sales funnel.
  • Identifying new digital experiences and trends and ensuring we remain competitive with industry developments.
  • Developing and managing digital channels across all platforms - including Websites, Online and Mobile banking, digital onboarding, text messaging, email - while ensuring a positive user experience and adherence to regulatory requirements and new mandates (NACHA, ADA, CCPA).
  • Driving alignment between strategy, objectives, and execution by coaching team members to focus on FFCU's short- and long- term business goals, the implications for digital marketing, and accurately identifying the corresponding organizational objectives, needs, and deliverables.
  • Creating, interpreting, and leveraging dashboards and reports to empower the credit union to understand the credit union's members and help marketing identify marketing tactics that drive desired outcomes
    Basic Qualifications:
    • Bachelor's degree in Business, Finance, or a related field
    • Five years' experience managing digital marketing
    • Five years' experience managing employees
    • Experience with digital channels and marketing technology
      Firefighters First Federal Credit Union is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, age, gender, marital status, physical or mental disability, medical condition, pregnancy, sexual orientation, gender identity or expression, national origin, veteran status, genetic information, or any other status protected under federal, state, or local law. Firefighters First Credit Union is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact Human Resources at careers@firefirstcu.org or 323-550-2214.

Keywords: Firefighters First Credit Union, Los Angeles , Vice President, Digital Marketing (Los Angeles, CA - Remote), Executive , Los Angeles, California

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