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Senior Brand Manager

Company: Retrospec
Location: Los Angeles
Posted on: April 10, 2021

Job Description:

We are looking for an experienced and result-driven Senior Brand Manager to join Retrospec's marketing team! As a Senior Brand Manager, you will be responsible for setting up, implementing and managing Retrospec's marketing calendar, social media strategy, digital marketing strategy, product launches, among other things. This includes developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing, Creative, and Ecommerce teams.
We are expecting you to have experience and a big passion for digital technologies, social media, content strategy, product launches, and all other digital marketing channels.
Senior Brand Manager duties and responsibilities

  • Build, plan and implement the social media and overall digital marketing strategy
  • Define most important social media and digital marketing KPIs
  • Manage and oversee social media calendar and collaborating with creative team on content needs
  • Plan campaigns for upcoming product launches, announcements, seasonal products and integrate with marketing calendar
  • Implement analytics tools and incorporate data to empower digital marketing and social media teams
  • Work with copywriters and designers to ensure content is informative and appealing
  • Measure the success of every social media campaign
  • Stay up to date with latest technology and best practices
  • Prepare and manage digital marketing budget
  • Manage and improve online content, considering SEO and Google Analytics
  • Motivate digital marketing team to achieve goals
  • Monitor competition and provide suggestions for improvement
  • Manage, hire, and train others in the team
  • Present to Senior Management
    Senior Brand Manager requirements
    • 2 years of experience as a Social Media Strategist, Digital Marketing Strategist or similar role
    • Experience growing instagram accounts with 100,000 followers or more with robust engagement
    • Experience utilizing social media management and analytics tools for data informed strategy
    • Experience with 360 product launches and seasonal campaigns
    • Experience with doing audience and buyer persona research
    • Good understanding of social media KPIs
    • Critical thinker and problem-solving skills
    • Team player
    • Good time-management and multitasking skills
    • Great interpersonal, presentation, and communication skills
    • BS degree in Marketing, Digital technologies or relevant field

Keywords: Retrospec, Los Angeles , Senior Brand Manager, Executive , Los Angeles, California

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