Demand Generation/Revenue Growth Manager
Company: Arcoro
Location: Los Angeles
Posted on: April 10, 2021
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Job Description:
More than 10,000 high-consequence, high-compliance organizations
use Arcoros cloud software products to hire, manage and grow their
workforces. A rapidly growing SaaS company, Arcoro offers proven
modular HR solutions that maximize workforce performance and
empower HR leaders with time-saving tools and strategic reporting.
Our leading product suite and software platform offer end-to-end HR
functionality to help drive business outcomes. With Arcoros
flexible solutions, you select the modules that meet your needs for
talent acquisition, talent management, core HR, benefits
administration, payroll, time and attendance tracking and more. We
are grateful to have received awards for our innovative products
and outstanding customer service. Overview: We are seeking a
dynamic, collaborative and strategic Demand Generation/Revenue
Growth Manager to develop B2B demand generation campaigns that will
drive net new lead and opportunity creation, pipeline acceleration
and bookings for our SMB market segments. If you have a passion for
planning-developing-executing-testing-tracking-measuring-reporting-optimizing
campaigns that are fueled by stunning creativity, keep reading!
Youll apply a strategic data-driven approach when working closely
with a cross-functional and geographically-dispersed team of
marketing, revenue operations and sales professionals. The ability
to understand key messaging for key market segments and transform
into them top performing campaigns is a must. Account Based
Marketing is your jam and applying industry best practices to rock
campaign results from this approach is something that excites you.
As part of the Revenue Marketing team, you will work in close
collaboration with corporate marketing, product marketing and SMEs.
You must be able to work independently and be highly productive.
Plus, youre a strategic and analytical thinker, a polished
presenter and have the organizational skills to manage a variety of
concurrently running projects and programs that will drive revenue.
Get ready to bring new ideas and execute them with precision to
drive key business outcomes as part of our Revenue Team. You will
report to the VP of Revenue Marketing. If you have the whole
package, then we have a place for you! The Gig: Develop and deliver
breakthrough ideas and innovative, integrated campaigns for key
buyers and influencers based on personas throughout the buyers
journey across various markets that fall into the SMB segment ---
Develop quarterly demand generation strategy, plans and programs to
support the segment revenue growth objectives through net new
qualified opportunities, increasing pipeline velocity and driving
net new revenue for the segment--- Along with Revenue Marketing VP,
lead regular interlock strategy sessions with segment sales leaders
and field teams to forecast, plan, execute, and track effective
marketing campaigns that drive revenue--- Optimize campaign mix to
meet goals and metrics based on historical or projected results,
and tie back actual performance and revenue impact--- Consistent
assessment of planned and active marketing campaigns and
demonstrated ability to identify further opportunities to engage
segmented audiences--- Collect and segment data to inform new
campaigns and strategies--- Develop testing plan to track and
analyze program execution to ensure we are meeting and exceeding
campaign objectives as well as constantly learning and optimizing
our processes and future campaigns--- Write, edit and proofread
copy for promotional materials and related communications within
marketing campaigns--- Ensure that the Arcoro brand and identity is
adhered to in campaigns and in all communication channels---
Educate and equip our Field Sales and BDR partners to leverage
these campaigns and ensure that there is consistent follow-up and a
feedback loop across the teams--- Collaborate with Revenue
Marketing leadership and Marketing Operations to define, test,
report, and interpret analytic results for all campaigns. Leverage
analytical insights to drive effective decisions. What you'll need
to make the cut:--- Bachelors degree required--- Minimum 5 7 years
demand gen experience preferably in B2B technology or SaaS,
especially the SMB market--- Ability to analyze and make
recommendations based on data--- Creative problem solver and
ability to develop and execute marketing plans that meet specified
ROI, campaign and revenue objectives (portfolio will be reviewed
during interview process)--- Demonstrated fluency in creating
integrated campaigns that include digital marketing (email, PPC,
ABM, social media, paid social), online events and live events and
other channels--- Ability and desire to work in a fast-paced
environment and manage workflow across teams and departments,
consistently meeting deadlines and motivating others to do the
same--- Ability to prioritize and switch gears quickly between
multiple projects--- Experience with Account Based Marketing best
practices--- Strong written and communication skills--- Working
knowledge of SFDC campaigns, Hubspot (or similar marketing
automation platform), campaign tracking, reporting, dashboards and
KPIs--- Experience with project management tools like Asana,
Monday.com or Wrike to traffic manage the end-to-end campaign
development and execution process--- Proficient in MS Office
applications including Word, PowerPoint and Excel--- Excellent
written, verbal and visual communication skills Collaborative and
positive attitude a must!
Keywords: Arcoro, Los Angeles , Demand Generation/Revenue Growth Manager, Executive , Los Angeles, California
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