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Demand Generation/Revenue Growth Manager

Company: Arcoro
Location: Los Angeles
Posted on: April 10, 2021

Job Description:

More than 10,000 high-consequence, high-compliance organizations use Arcoros cloud software products to hire, manage and grow their workforces. A rapidly growing SaaS company, Arcoro offers proven modular HR solutions that maximize workforce performance and empower HR leaders with time-saving tools and strategic reporting. Our leading product suite and software platform offer end-to-end HR functionality to help drive business outcomes. With Arcoros flexible solutions, you select the modules that meet your needs for talent acquisition, talent management, core HR, benefits administration, payroll, time and attendance tracking and more. We are grateful to have received awards for our innovative products and outstanding customer service. Overview: We are seeking a dynamic, collaborative and strategic Demand Generation/Revenue Growth Manager to develop B2B demand generation campaigns that will drive net new lead and opportunity creation, pipeline acceleration and bookings for our SMB market segments. If you have a passion for planning-developing-executing-testing-tracking-measuring-reporting-optimizing campaigns that are fueled by stunning creativity, keep reading! Youll apply a strategic data-driven approach when working closely with a cross-functional and geographically-dispersed team of marketing, revenue operations and sales professionals. The ability to understand key messaging for key market segments and transform into them top performing campaigns is a must. Account Based Marketing is your jam and applying industry best practices to rock campaign results from this approach is something that excites you. As part of the Revenue Marketing team, you will work in close collaboration with corporate marketing, product marketing and SMEs. You must be able to work independently and be highly productive. Plus, youre a strategic and analytical thinker, a polished presenter and have the organizational skills to manage a variety of concurrently running projects and programs that will drive revenue. Get ready to bring new ideas and execute them with precision to drive key business outcomes as part of our Revenue Team. You will report to the VP of Revenue Marketing. If you have the whole package, then we have a place for you! The Gig: Develop and deliver breakthrough ideas and innovative, integrated campaigns for key buyers and influencers based on personas throughout the buyers journey across various markets that fall into the SMB segment --- Develop quarterly demand generation strategy, plans and programs to support the segment revenue growth objectives through net new qualified opportunities, increasing pipeline velocity and driving net new revenue for the segment--- Along with Revenue Marketing VP, lead regular interlock strategy sessions with segment sales leaders and field teams to forecast, plan, execute, and track effective marketing campaigns that drive revenue--- Optimize campaign mix to meet goals and metrics based on historical or projected results, and tie back actual performance and revenue impact--- Consistent assessment of planned and active marketing campaigns and demonstrated ability to identify further opportunities to engage segmented audiences--- Collect and segment data to inform new campaigns and strategies--- Develop testing plan to track and analyze program execution to ensure we are meeting and exceeding campaign objectives as well as constantly learning and optimizing our processes and future campaigns--- Write, edit and proofread copy for promotional materials and related communications within marketing campaigns--- Ensure that the Arcoro brand and identity is adhered to in campaigns and in all communication channels--- Educate and equip our Field Sales and BDR partners to leverage these campaigns and ensure that there is consistent follow-up and a feedback loop across the teams--- Collaborate with Revenue Marketing leadership and Marketing Operations to define, test, report, and interpret analytic results for all campaigns. Leverage analytical insights to drive effective decisions. What you'll need to make the cut:--- Bachelors degree required--- Minimum 5 7 years demand gen experience preferably in B2B technology or SaaS, especially the SMB market--- Ability to analyze and make recommendations based on data--- Creative problem solver and ability to develop and execute marketing plans that meet specified ROI, campaign and revenue objectives (portfolio will be reviewed during interview process)--- Demonstrated fluency in creating integrated campaigns that include digital marketing (email, PPC, ABM, social media, paid social), online events and live events and other channels--- Ability and desire to work in a fast-paced environment and manage workflow across teams and departments, consistently meeting deadlines and motivating others to do the same--- Ability to prioritize and switch gears quickly between multiple projects--- Experience with Account Based Marketing best practices--- Strong written and communication skills--- Working knowledge of SFDC campaigns, Hubspot (or similar marketing automation platform), campaign tracking, reporting, dashboards and KPIs--- Experience with project management tools like Asana, Monday.com or Wrike to traffic manage the end-to-end campaign development and execution process--- Proficient in MS Office applications including Word, PowerPoint and Excel--- Excellent written, verbal and visual communication skills Collaborative and positive attitude a must!

Keywords: Arcoro, Los Angeles , Demand Generation/Revenue Growth Manager, Executive , Los Angeles, California

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