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Senior Acquisition Manager (Growth Marketing)

Company: Exploding Kittens, Inc.
Location: Los Angeles
Posted on: April 10, 2021

Job Description:

The Company
Exploding Kittens is a leading game and entertainment company with a mission to inspire people to connect, laugh, and play fun games in the physical world. After initially seeking to raise $10k through Kickstarter, Exploding Kittens' campaign raised $8.7M in 30 days from 219,000 backers. To date, Exploding Kittens is the #1 most-backed project in Kickstarter history and the company has sold over 15 million games.
Started by former Xbox game designer Elan Lee and The Oatmeal's founder Matt Inman, Exploding Kittens and its family of games recreate game night for a humorous and fun person-to-person experience. Today, there are seven games available for purchase: Exploding Kittens, Bears vs Babies, You've Got Crabs, Throw Throw Burrito, Throw Throw Burrito: Extreme, On a Scale of One to T-Rex, and Poetry for Neanderthals, as well as an Exploding Kittens mobile app that is one of the top 30 premium games on both iOS and Android.
The Team The Exploding Kittens Marketing team is looking for an experienced Senior Acquisition Manager (Growth Marketing) who can lead all aspects of performance marketing for EK's eCommerce/DTC site. As a member of our high-performing and fun team, you'll drive sales through new customer acquisitions---identifying growth opportunities throughout the consumer lifecycle. This role reports directly to the VP of Marketing.
How You'll Contribute:

  • Lead paid social, search, and affiliate strategies and execution: define objectives and benchmarks; forecast and allocate spend; manage media planning, execution, measurement, and optimization across all channels including Google, Facebook, Instagram, etc.
  • Define KPIs, construct a performance analysis and present to key stakeholders on a weekly, monthly, and yearly basis; lead all paid marketing efforts and collaborate with DTC team to meet and exceed our e-commerce business objectives.
  • Develop and implement data-driven creative testing procedures in collaboration with the Art/Creative team; test and identify effective messaging; provide meaningful findings/results for top performing creatives to continuously scale and optimize channel performance.
  • Implement a growth strategy and playbook for achieving our ROAS, CVR, LTV, and CAC targets.
    What You'll Bring:
    • Superior leadership, analytical, strategic, critical thinking skills and impeccable attention to detail. Expert performance marketer with a deep and holistic understanding of the marketing funnel and eCommerce for growth stage brands.
    • Expert knowledge of Shopify, Google Analytics, and digital social media networks: Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, etc.
    • The ability to build and monitor campaigns and ads across multiple platforms.
    • Excellent relationship-building and interpersonal skills. An enthusiastic can-do attitude who can influence, inspire and motivate teams, partners, and agencies.
    • A self-starter who thrives in a diverse, dynamic, entrepreneurial, fast-paced, and agile culture-someone who can build from the ground-up and lead through change and ambiguity.
      What We Need:
      • Bachelor's Degree in Marketing, Business, Statistics, Management or related fields.MBA Preferred.
      • 6+ years of experience in Performance Marketing, User Acquisition at an e-commerce brand/company. Startup experience is highly preferred.
      • Budget and campaign management, and measurement, with a proven track record of driving revenue growth and scaling performance across social and search.
      • A strategist and growth hacker who can do the following: 1) effectively utilize media tools within advertising channels/platforms; 2) build reports, models, and analyze data; 3) and implement A/B testing and experimentation processes that are both accurate and rapid.
      • Strong written and verbal communication, project management, organizational, problem-solving, and presentation skills.
      • Experience managing agency partners and working in cross-functional teams.
      • Ability to clearly convey market dynamics, strategies, tactics, rationale, and results, to peers, agency, and executive stakeholders.
      • Highly proficient at Excel, Powerpoint, G-suite, Tableau, and Google Analytics.
      • A passion for games and a sense of humor
        What We Offer:
        • Company paid medical, dental, and vision benefits for you and your family
        • Flexible spending account options (medical, dependent care, transit)
        • 401k with company matching
        • Flexible paid vacation
        • Monthly wellness benefit + complimentary wellness subscriptions
        • Complimentary lunches on Fridays (where we play games together!)
        • Based in Los Angeles (West Hollywood)

Keywords: Exploding Kittens, Inc., Los Angeles , Senior Acquisition Manager (Growth Marketing), Executive , Los Angeles, California

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