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Retention Marketing Manager

Company: Awe Inspired
Location: Los Angeles
Posted on: April 10, 2021

Job Description:

About Awe Inspired
At Awe Inspired, we design fine jewelry as a vehicle for self-empowerment and social justice. Our beloved Goddess Collection has been worn by some of the most inspiring women in the world (Madonna, Miley, Cardi, Demi, Tyra, SJP, Halsey, etc) and featured in Vogue, Marie Claire, Forbes, and People, to name a few.
Celebrating intersectional feminism and diversity is at the core of who we are and what we do. 20% of all proceeds benefit our incredible charity partners, and to date we've donated over $700,000 to the causes we champion.
We've experienced 4x revenue growth in 2020 and have ambitious plans to continue on that growth path in 2021 and beyond. We're on a mission to enhance the human experience through gifts (beyond just the jewelry category) that celebrate individuality, give back, foster human connections, and leave people in awe.
Due to the pandemic, the team has been operating remotely, but will open a new Los Angeles office in Q3 2021. Serious candidates should email a resume and cover letter to .
Position Summary
We are looking for a scrappy and customer-obsessed Retention Marketing Manager who can drive sincere customer loyalty through management of our retention marketing program. The ideal candidate has worked for 4 years in the Retention Marketing org at a best in class D2C brand and is hungry for more ownership. Working closely with the Ecommerce and Social Media leads, you will own our email and SMS channels, loyalty and referral programs, and ongoing retention efforts, and report directly to the VP, Growth.
The role requires deep lower funnel optimization and remarketing strategy expertise in the D2C, luxury, fashion, or accessories spaces as well as demonstrated project management expertise and digital marketing analytics fluency.
Key Responsibilities

  • Manage all aspects of the retention marketing program, including email and SMS campaigns, list growth, and triggered, transactional and lifecycle programs;
  • Build and manage the campaign calendar, ensuring assets are delivered and approved on time;
  • Optimize the email and CRM strategy, with a strong focus on growing LTV, building advocacy, brand loyalty and engagement;
  • Create and execute customer segmentation and targeted-messaging strategies to drive increased customer retention, order frequency, lifetime value, and profitability using channels such as email, SMS, loyalty, etc;
  • Build and maintain automated flows and triggered customer journeys that are tailored around specific segments;
  • Develop a loyalty marketing calendar that includes necessary incentives and messages to drive purchase frequency and referral;
  • Manage vendors/partners to grow a best in class retention program;
  • Identify opportunities for Loyalty Program optimization and growth. Drive these opportunities to future success;
  • Drive engagement and retention metrics and develop a reporting framework to measure the success of our efforts;
  • Increase rate of review submissions and UGC by current customer base;
  • Manage partner programs to grow loyalty and email/SMS list size.
    Preferred Qualifications
    • BA/BS degree or equivalent in Marketing, Communications, Business Management, Advertising, or related field;
    • 4+ years of experience in email/SMS marketing, loyalty programs, and CRM management within a fast growing business or start-up in eCommerce - ideally in the D2C fashion, accessories, beauty, apparel, or luxury goods space;
    • Experience managing intelligently segmented email campaigns and flows, tech stacks, file growth, and deliverability required; experience working in Klaviyo preferred;
    • Experience managing SMS marketing campaigns;
    • Experience managing a successful Loyalty and Referral program;
    • Experience with e-commerce analytics reporting and data-driven marketing;
    • Solid understanding of customer segmentation and testing principles with a track record of applying these principles to deliver incremental sales and profit;
    • Excellent communication skills, both written and oral;
    • High aesthetic bar to consistently delight our users and elevate our luxury positioning;
    • A true self starter; not afraid to test and implement new processes to streamline workflows;
    • Eager to jump aboard a rocket ship.
      Benefits
      • Opportunity to create products that bring meaning and strength to women and minorities and supports those in need through our charity give back program;
      • Trajectory and history of success at a brand that is profitable and operates in a fast-growing, highly-attractive market segment;
      • Collaboration opportunity with enthusiastic founder team;
      • Attractive base salary and performance-based bonus;
      • Generous vacation and full healthcare benefits;
      • Caring environment that values the societal impacts of its operations as much as financial gain.

Keywords: Awe Inspired, Los Angeles , Retention Marketing Manager, Executive , Los Angeles, California

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