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REMOTE Account Manager

Company: Brilliant PR & Marketing
Location: Los Angeles
Posted on: April 9, 2021

Job Description:

Brilliant PR & Marketing seeks a Full Time Remote Account Manager to support the agency's expanding team and rapid growth.

In its second decade of operation, Brilliant is one of the most respected agencies serving consumer lifestyle brands and products with a specific focus on those marketed to families including baby and maternity products, toys and games, tech, housewares and food.

We're seeking an Account Manager (AM) with extensive experience in an agency setting, that knows the ins and outs of media and influencer relations and client management intimately, and is skilled at creative thinking and strategic planning. Experience and a strong point of view related to social media management and business development will be highly valued. The AM will lead a 3+ person team that will depend on this role as the guiding force behind all account activities and a source of professional growth.

The AM will manage both short-term deadlines and long-term goals. Tactics to be overseen range from strategic program development, media/influencer strategy development, brand positioning and messaging development, media/influencer outreach management, developing client collateral including surveys, pitching for high-priority programs, team project management, tracking and managing against team goals, reporting results and more.

So what's Brilliant all about? We are a unique PR agency in that our more than 20 team members each work remotely, with pockets of staff centralized in NYC, LA and Scottsdale, AZ, and even more scattered around the country. We give our people the resources and freedom to get their work done without having to sit in a cubicle or stuffy office. But, team members are expected to be self-starting, super-motivated individuals who have project and time management down to an art. Although we are remote, team members are expected to be available and online during normal business hours.

Responsibilities Include:

  • Manage day-to-day operations of client accounts including media/influencer outreach, paid influencer work, strategic campaigns, events, activations, media tours, planning, reporting and more to meet and exceed client expectations
  • Work hand-in-hand with more senior staff to develop programs and strategies and support clients' planning needs, incorporating media and influencer outreach, social media, events and activations, partnerships, integrations, etc.
    • Media and Influencer Relations
      • Develop overarching media and influencer strategies
      • Manage team to develop outreach lists and materials
      • Develop and implement paid influencer engagements and campaigns
      • Coordinate team and agency-wide pitch efforts
      • Contribute to short, mid and long-term agency wide pitch planning
      • Establish proper messaging, product, brand and company details in outreach and coverage
      • Foster team members' pitch writing and outreach skills, reviewing all team pitches
      • Develop creative and strategic concepts for breaking through with media and influencers beyond basic email pitching
      • Establish and track team outreach and results goals
      • Actively pitch top-tier media and influencers for high priority initiatives
      • Enter all data surrounding pitching and results into an agency database
      • Social media
        • Oversee team members and agency resources to ensure quality implementation of social media plans and programs including:
          • Working with clients and teams to establish overarching social media strategies, goals, programming ideas, content plans, creative plans, etc. with an emphasis on Facebook and Instagram for both Brilliant pages as well as our clients pages.
          • Reviewing and providing feedback on monthly content calendars in sync with client's brand objectives, editorial calendars, promotional plans, etc.
          • Work with team members to review and provide direction on photo, video and other media to support posts.
          • Provide guidance to team members on how to grow social audiences, increase engagement and improve client's overall social media effort.
          • Work with team members to finalize and report social media metrics to clients on a weekly and monthly basis.
          • Analyze social media follower growth and engagement, making actionable recommendations to clients as to how to improve
          • Manage social media budgets
          • Creative Development
            • Oversee and participate in the development of media materials, fact sheets, Q&As, branded content, blog posts, op-eds, scripts, surveys, toolkits and other media required to support media/influencer outreach and client objectives.
            • Client and Program Management
              • Develop close working relationships with clients, responding to needs, questions and inquiries in a timely, thoughtful and savvy fashion
              • Become an expert and champion surrounding client's brand and products, guiding team members, shared agency resources and third parties to execute their work in a strategic and brand appropriate manner
              • Take the lead in developing programs, strategies and tactical recommendations, and support clients' planning needs with support from senior agency leaders as necessary and warranted
              • Earn clients' trust as a strategic counselor and help them navigate challenges, speaking with authority about the value of our work, clients return on investment, etc.
              • Oversee management of team task and status tracking tools, making daily updates to provide transparency to clients and teams
              • Work closely with your managing SVP/VP to discuss the status of each client, outreach, programs, junior staff development, etc.
              • Work closely with junior staff, including interns, to ensure their productive contribution to the team's needs in addition to their professional growth
              • Develop and make daily updates to team project and task tracking tools
              • Prepare for and lead regularly scheduled client status calls
              • Develop timelines, task trackers, workflows and other tools required to keep projects and teams on track
              • Lead the implementation of specific client programs and campaigns, including development of project management tools.
              • Develop budgets, logistical plans, runs of show, etc
              • Source and manage vendors as necessary to implement client programming
              • Manage and track client's out of pocket budgets, working with agency finance team to ensure proper billing
              • Review ongoing and monthly reporting to ensure accuracy, and communicate results in a meaningful and thoughtful way to clients
              • Business Growth
                • Prospect and lead inbound new business opportunities, making first contact with prospects, briefing the agency team on needs, developing new business pitch materials and program concepts, presenting to client and following through to contract execution and onboarding
                • Proactively work to increase services and expand scopes of work with existing clients
                  Basic Requirements Include:

                  • Bachelor's degree in PR, marketing, journalism, communications or a related area of study
                  • At least 5-8+ years of PR agency experience serving consumer brands and products
                  • Proven results in agency growth, team leadership and tactical execution including the management of media and influencer programs
                  • Understanding of social and digital media platforms and their related marketing strategies
                  • Exceptional computer skills using Outlook, Cision, Google Docs, AirTable, video conferencing and inter-office messaging systems
                  • Exceptional verbal and written communication skills
                    Preferred Qualifications:

                    • Masters degree or other post-graduate certification in PR, marketing, journalism, social/digital media, communications or a related area of study
                    • Experience with brands and products being marketed to moms, dads, kids and families
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Keywords: Brilliant PR & Marketing, Los Angeles , REMOTE Account Manager, Executive , Los Angeles, California

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