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Director, Member Marketing

Company: MasterClass
Location: Los Angeles
Posted on: February 24, 2021

Job Description:

MasterClass is transforming online education by enabling anyone in the world to learn from the very best. We are deconstructing what makes an actor able to cry on demand, how an athlete defies gravity, and what it takes to write a bestseller. Our content is available to students anywhere anytime, which supports our mission to ignite the greatness in others. We are a quickly growing VC-funded startup based in San Francisco, with additional offices in Los Angeles. We have created classes taught by famous masters- Gordon Ramsay, Serena Williams, Neil deGrasse Tyson, Sara Blakely, David Sedaris, Bobbi Brown, Timbaland, Anna Wintour and many more to come. Since launching in 2015, we have been growing our team. Apply now to find out more about what we are doing behind the scenes. Director, Member Marketing MasterClass sells only one product - an annual membership that gives each member unlimited access to all 90+ classes on our platform. As we continue to grow our team, we're looking for a marketing leader to help us expand the benefits and the value of a MasterClass membership - beyond our core content.-- As Director, Member Marketing, you will define and implement the program of benefits, services, experiences and campaigns that reward, engage and ultimately retain MasterClass members.-- Reporting to the VP, Head of Marketing, you will work across MasterClass functions and with external partners and vendors to:--

  • Devise the overarching strategy and value proposition for membership--
  • Define and implement the suite of benefits, offers and experiences that we engage and reward our members with--
  • Define and implement campaigns to reward and retain members--
  • Partner with our Brand Marketing team to identify opportunities to feature membership benefits in acquisition campaigns--
  • Define and implement product features and functionality to further engage members with our core product--
  • Define and implement the segmented communications strategy that allows us to target members across all our owned channels
  • Set and meet the overarching goals and KPIs for membership-- You are already working in a loyalty and/or membership role at a name consumer brand - or in an equivalent capacity at a leading agency - and have extensive experience in both high-level membership strategy and granular lifecycle communications tactics.-- What skills do I need?--
    • 10-15 years experience in membership or loyalty strategy and execution at a brand or agency, consultancy or internal brand based team.
    • Experience partnering with cross-functional teams in a matrixed organization and building influential and collaborative relationships
    • Experience translating insights, ideas, and data into member value
    • Extensive experience in analyzing and developing campaigns for on and off-line customer communications
    • Collaborative, creative and analytical
    • Driven to connect brands and people At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you. Do you require relocation assistance to work in the location you applied for? --*
      Do you now or in the future require sponsorship to work in the US? If so, what type? --*
      What percentage of work time are you available to travel? --*
      0%
      25%
      50%
      75%
      U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at MasterClass are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
      • Autism
      • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
      • Blind or low vision
      • Cancer
      • Cardiovascular or heart disease
      • Celiac disease
      • Cerebral palsy
      • Deaf or hard of hearing
      • Depression or anxiety
      • Diabetes
      • Epilepsy
      • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
      • Intellectual disability
      • Missing limbs or partially missing limbs
      • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
      • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: MasterClass, Los Angeles , Director, Member Marketing, Executive , Los Angeles, California

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