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Director, Engagement

Company: NBC Universal
Location: Los Angeles
Posted on: February 24, 2021

Job Description:

Senior Director, Engagement, Digital NBC News & MSNBC 59010BR Digital Media NBC News and MSNBC Responsibilities We are NBC News Digital. We're growing our team of smart, hungry do-ers who crave the chance to build new products at the center of content and tech. We seek creative-problem solvers and strong leaders who value the potential to join the country's leading news brands.

News junkies come aboard--- and thoughtful, curious, energetic team players too. Come for the politics and breaking news, stay for TODAY's top recipes and shopping tips.

The Position
Reporting to the Head of Growth and Operations, the Senior Director, Engagement will be responsible for growing audiences and engagement with News Digital products across publishing, streaming, commerce and subscription. This leader will work with product, analytics, insights, editorial and audience development to build compelling products and create an engagement and loyalty practice that together will drive users down the funnel from broad scale to loyal and engaged brand fans.


Responsibilities:

  • Act as a key member of cross functional teams to drive success of all growth initiatives, including publishing, streaming, commerce and DTC/subscription
  • Build and lead a team to operate a framework for engagement, identifying audience cohorts across all products and pulling levers to convert users from scale to loyalists
  • Work hand-in-hand with product and research, understanding, prioritizing and building product features to best serve consumers
  • Work closely with audience development to maximize audience growth and retention
  • Oversee growth and use of login and identity to maximize benefit for both users and News Digital
  • Conduct strategic market analysis to understand competitive offerings, market trends and inform product and investment needs
  • Develop strategic plans working closely with News Digital leadership
  • Act as a key member of the team to achieve overall audience and revenue goals Qualifications/Requirements --- Minimum of 7 years in digital media
    --- Demonstrated track record of success in building digital
    products and/or engagement tactics in news environments Desired Characteristics --- Proven digital market knowledge, in particular
    experience at the intersection of product and audience
    --- Experience with audience cohorts and engagement
    tools, vendors and tactics
    --- GM mentality and well-rounded skill set
    --- Proven ability to manage multiple initiatives balancing
    daily deliverables and long-term strategic gains
    --- Able to contribute at high levels strategically and
    operationally
    --- Business and strategic acumen, including models and
    presentations
    --- Ability to see the forest for the trees, flexing between
    deep data analytics and high level takeaways; ability to
    present complex information simply
    --- Effortless collaborator and expert communicator who can
    work well within cross functional teams
    --- Able to generate and execute on creative ideas to drive
    revenue and audience
    --- Quick study who can flex approach with comfort and
    ease
    --- MBA Preferred Sub-Business NBC News Experienced City New York State/Province New York Country United States About Us At NBCUniversal, we believe in the talent of our people. It's our passion and commitment to excellence that drives NBCU's vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It's what makes us uniquely NBCU. Here you can create the extraordinary. Join us. Notices NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

Keywords: NBC Universal, Los Angeles , Director, Engagement, Executive , Los Angeles, California

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