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Marketing Manager

Company: Knight Law Group, LLP
Location: Los Angeles
Posted on: February 24, 2021

Job Description:

Reports To: Director of Strategy & OperationsFLSA Status: Exempt(LOCAL CANDIDATES ONLY)SUMMARY The Marketing Manager will oversee the firm's creative and marketing needs and will interface with a variety of vendors and cross-functional team members to achieve the firms marketing goals. The firm has the most robust marketing presence of any law firm in its areas of practice and is looking for a dynamic leader, innovator, self-starter, creative, strong multi-tasker, organized and demonstrates exceptional follow-through and attention to detail.--The person filling this role is expected to be highly fluent in client acquisition analytics, up-to-date on cutting-edge marketing platforms, and well-versed in data-driven decision making.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned* Oversee the firm's marketing execution; including budgets, platforms, campaigns and ongoing success metrics* Manage 2 direct reports and delegate tasks to your department* Devise strategies to increase client acquisition* Manage an integrated marketing calendar comprised of multiple campaigns and platforms* Manage radio, print, TV and web marketing campaigns* Review and optimize marketing campaigns utilizing CRM-based marketing data* Manage the firm's social media campaigns across several platforms* Foster and maintain relationships with marketing talent and vendors* Maintain a marketing roadmap that continually focuses on improving the firm's marketing presence* Oversee marketing project execution in conjunction with project management team* Monitor all marketing channels for brand consistency* Prepare print marketing materials to ensure the utmost quality prior to launch* Create detailed marketing reports using Excel and other tools to identify trends and opportunities* Develop and implement recommendations for improving the experience of prospective clients* Perform competitive research and keep up-to-date on industry trends* Work cross-functionally within the firm and with external vendors to deliver excellent campaign results; vendor management and contract negotiation* Perform AB testing across our marketing channels* Participate in promotional and community events for the firm as needed* Email Campaign and Lead-Nurturing management; end-to-end lead cycle: from impression, initial calls, follow ups, etc.* Provide regular updates to senior management and C-Level executives* Facilitate: Online paid, GoogleAd Words, Facebook, Bing search, Yahoo! Search, online organic, SEO content, planning and creation, and website management* Responsible for online presence and review sites across several platforms* Oversee content production for social media accounts, blogs, infographics, and videos to drive organic traffic and SEO* Monitor and manage the marketing budget; review and audit of invoice bills to ensure accuracyQUALITIES/SKILLS needed to successfully perform job duties and responsibilities.* Minimum 5 years of marketing experience at a manager or executive levelMinimum Bachelor's Degree in marketing, business or related field* Spanish proficiency and deep understanding of the Latino demographic is highly preferred* Minimum 2 years of people management exp. in a marketing field* CRM experience is a plus; Salesforce preferred* Deep understanding of social media marketing, Search Engine Optimization and viral campaigns* Intermediate proficiency in Adobe Creative Suite (Photoshop & Illustrator)* Mastery of MS Excel and PowerPoint* Quality assurance and editorial proofing experience* Print media experience* Direct response marketing experience is a plus* A wide degree of creativity while still practicing professionalism* A strong sense of current trends and best practices in digital & social media* Understanding and utilization of Google Analytics and AdWords* Ability to prioritize and self-motivate* Ability to lift and/or move up to 30 pounds*Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.WORK ENVIRONMENTWhile performing the duties of this job, the employee is frequently exposed to general office conditions. The noise level in the work environment is usually moderate.COMPANY PERKS* Competitive pay and benefits: medical, vision, dental, 401(k)* ADD AD&D, LTD, STD & LIFE INSURANCE* Extended and comprehensive training* Weekly breakfast provided for staff* Monthly birthday celebrations* Fun company culture with an emphasis on teamworkKnight Law Group, LLP is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, gender identity, or sexual orientation.Knight Law Group, LLP will consider for employment qualified Applicants with Criminal Histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.

Keywords: Knight Law Group, LLP, Los Angeles , Marketing Manager, Executive , Los Angeles, California

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