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PR Manager (Influencer Marketing)

Company: Petal & Pup
Location: Los Angeles
Posted on: February 24, 2021

Job Description:

Los Angeles, CA / Petal & Pup US - Marketing / Full Time Founded in Australia in 2014, Petal & Pup is a lifestyle ecommerce business with an emphasis on creating the best possible customer experience. We were obsessed with how our 'shop front' looks and are committed to ensuring our customers have a wide selection of all the latest and greatest styles to choose from.

Today, we operate our headquarters office and global distribution center in Brisbane, Queensland, Australia, and our US expansion office in West Hollywood, CA. As part of our global expansion, we are looking for top performers and ecommerce experts to join our team! Come help us grow the Petal & Pup brand around the world! We only want the best and believe in maintaining a strong company culture and staying true to our values, including:

> We're all about style.

> We're mindful.

> We're egalitarians.

> We love our customers.

> What would Tiff do? (BTW, Tiff is our Founder & Creative Director)

If this sounds like the type of opportunity and company that you would love to work with, what are you waiting for? We can't wait to meet you!

We are experiencing a continued period of rapid growth, both locally in Australia and also Internationally. We are committed to building a global brand and currently have an exciting new opportunity available for an experienced globally minded PR Manager (Influencer Marketing Manager).

As a PR Manager (Influencer Marketing Manager), you must love mingling with fashionistas while leading a team responsible for securing collaborations with social media influencers and establishing authentic relationships with influencers on behalf of Petal & Pup. This position while serve as a mentor and manager to a small team of PR Representatives while also managing their own set of relationships (we truly believe in leading by example). In this role you will work behind the scenes to help drive brand engagement and reach through thoughtful collaborations and sensational hauls broadcast by loyal influencers. You need to know how to work your magic to get our looks and styles in front of the right people in order to expand our list of global fans. You will also serve as a thought-partner to our Global Marketing Manager on all things social when it comes to creating our PR strategy and building out our roster of influencers.

What You'll Be Responsible For:

  • Working collaboratively with our Global Marketing Manager, build and implement a PR and influencer strategy to help grow brand awareness, ecommerce conversion, and customer engagement.
  • Take ownership of our influencer program through direct management of our metrics, spend, and return on investment.
  • Manage a small team of PR Representatives (both in the US and Australia) in the execution of our PR and influencer strategy. Provide coaching, mentoring, and performance feedback to ensure that each team member is engaged, stretched, and performing optimally.
  • Build and maintain strong relationships with social influencers on behalf of Petal & Pup through collaborations and regular communication.
  • Manage and negotiate influencer campaign budgets, payments, engagement levels, and overall performance.
  • Analyze and report on the performance of your collaborations monthly including competitor analysis for your assigned group and for the broader PR team.
  • Constantly review key influencers and PR opportunities to determine any new influencer strategies or opportunities.
  • Provide support for all communications-related activity from influencers.
  • Monitor social media content from collaborations and present quality content to the Social Media Team for re-posting on the Petal & Pup Instagram, SnapChat, TikTok, and related accounts.
  • Grow Petal & Pup's social media presence through influencers.
  • Attend and assist PR/marketing activations and events, including off-site activations when required.
  • Work with the Marketing and PR teams to continuously improve our operations, tools, systems, and processes.

    What We Require (Qualifications):

    • Six (6) to eight (8) years of directly relevant experience working in PR, Marketing, Social Media, or closely related function.
    • Two (2) to four (4) years of previous management or leadership experience.
    • Previous experience working with and leading a robust PR/influencer program is required.
    • Bachelor's degree in business or related field; additional relevant work experience can be substituted for an earned degree.
    • A keen eye for fashion, design, and trend is critical for success.
    • Strong interpersonal communication and negotiation skills.
    • Exceptional attention to detail and quality control.
    • Ability to organize, prioritize, and reorder workload in a dynamic environment.
    • Ability to work both independently and as part of a team.
    • Flexible thinker with the ability to make sound independent decisions.
    • Ability to work with little supervision, check ego at the door, and work well with others at all levels in the organization.
    • Ability to work in a fast-paced, multi-tasking environment.

      We offer a package that can only be described as best in class within the ecommerce space today!

      -- Amazing Employee Discount Program (50%)

      -- Breakfast & Snacks Daily + All the Coffee, Tea, Water, & Soda You Can Drink

      -- Company Sponsored Medical (HMO & PPO Options), Dental, & Vision Plans

      -- Company Paid Life, Short Term Disability, Long Term Disability, & Employee Assistance Plans

      -- 401(k) Program (100% Match Up to 5% of Pay)

      -- Individual & Team Based Leadership Development Programs

      -- Positive Company Culture that Celebrates both Personal & Company Milestones

      -- 15 Vacation Days + 5 Sick Days + 10 Holidays

      Aside from the amazing array of tangible benefits and perks, Petal & Pup offers you the chance to make a daily impact on a global business. You have the opportunity to pursue your passion and plan your own future as part of our team! What are you waiting for?

      #Petal&Pup #Petal&PupCareers #ExcelerateBrands #ExcelerateYourCareer

      Petal & Pup USA, Inc., is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.

      If you need assistance or accommodation during the hiring process due to a disability, please contact us at . P lease note that we do not respond to application inquiries or resume submissions via this email address.

      Principals Only - No Agencies Please. PM19


Keywords: Petal & Pup, Los Angeles , PR Manager (Influencer Marketing), Executive , Los Angeles, California

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