PR Manager (Influencer Marketing)

• Working collaboratively with our Global Marketing Manager, build and implement a PR and influencer strategy to help grow brand awareness, ecommerce conversion, and customer engagement.
• Take ownership of our influencer program through direct management of our metrics, spend, and return on investment.
• Manage a small team of PR Representatives (both in the US and Australia) in the execution of our PR and influencer strategy. Provide coaching, mentoring, and performance feedback to ensure that each team member is engaged, stretched, and performing optimally.
• Build and maintain strong relationships with social influencers on behalf of Petal & Pup through collaborations and regular communication.
• Manage and negotiate influencer campaign budgets, payments, engagement levels, and overall performance.
• Analyze and report on the performance of your collaborations monthly including competitor analysis for your assigned group and for the broader PR team.
• Constantly review key influencers and PR opportunities to determine any new influencer strategies or opportunities.
• Provide support for all communications-related activity from influencers.
• Monitor social media content from collaborations and present quality content to the Social Media Team for re-posting on the Petal & Pup Instagram, SnapChat, TikTok, and related accounts.
• Grow Petal & Pup's social media presence through influencers.
• Attend and assist PR/marketing activations and events, including off-site activations when required.
• Work with the Marketing and PR teams to continuously improve our operations, tools, systems, and processes.
  
  What We Require (Qualifications):
  
  
  • Six (6) to eight (8) years of directly relevant experience working in PR, Marketing, Social Media, or closely related function.
  • Two (2) to four (4) years of previous management or leadership experience.
  • Previous experience working with and leading a robust PR/influencer program is required.
  • Bachelor's degree in business or related field; additional relevant work experience can be substituted for an earned degree.
  • A keen eye for fashion, design, and trend is critical for success.
  • Strong interpersonal communication and negotiation skills.
  • Exceptional attention to detail and quality control.
  • Ability to organize, prioritize, and reorder workload in a dynamic environment.
  • Ability to work both independently and as part of a team.
  • Flexible thinker with the ability to make sound independent decisions.
  • Ability to work with little supervision, check ego at the door, and work well with others at all levels in the organization.
  • Ability to work in a fast-paced, multi-tasking environment.
    
    We offer a package that can only be described as best in class within the ecommerce space today!
    
    -- Amazing Employee Discount Program (50%)
    
    -- Breakfast & Snacks Daily + All the Coffee, Tea, Water, & Soda You Can Drink
    
    -- Company Sponsored Medical (HMO & PPO Options), Dental, & Vision Plans
    
    -- Company Paid Life, Short Term Disability, Long Term Disability, & Employee Assistance Plans
    
    -- 401(k) Program (100% Match Up to 5% of Pay)
    
    -- Individual & Team Based Leadership Development Programs
    
    -- Positive Company Culture that Celebrates both Personal & Company Milestones
    
    -- 15 Vacation Days + 5 Sick Days + 10 Holidays
    
    Aside from the amazing array of tangible benefits and perks, Petal & Pup offers you the chance to make a daily impact on a global business. You have the opportunity to pursue your passion and plan your own future as part of our team! What are you waiting for?
    
    #Petal&Pup #Petal&PupCareers #ExcelerateBrands #ExcelerateYourCareer
    
    Petal & Pup USA, Inc., is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.
    
    If you need assistance or accommodation during the hiring process due to a disability, please contact us at . P lease note that we do not respond to application inquiries or resume submissions via this email address.
    
    Principals Only - No Agencies Please. PM19
    
    PI

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