Customer Relationship Management (CRM) Manager (Fixed-Term
Company: University of Southern California
Location: Los Angeles
Posted on: February 24, 2021
Due to the Coronavirus (COVID-19) pandemic, we expect delays in
some of our hiring process and will leverage our digital
capabilities to continue recruiting top talent. For more
information on applying to USC during the pandemic please visit our
FAQ page . Keck Medicine of USC is hiring for immediate openings!
Apply now ! At USC Auxiliary Services, our mission is to create the
best USC experience for our students, faculty, staff, visitors and
community members, as we provide services across our six business
units (Hospitality, Housing, Transportation, Bookstores, USC Hotel
and the Los Angeles Memorial Coliseum). Auxiliary Services works
diligently to welcome all visitors into the Trojan family and we
are driven to succeed by our commitment to USC's core values. Our
team is comprised of some of the very best people in our
industries, with diverse backgrounds and experiences, who come
together to provide the best products and best service for all
Trojans. Customer Relationship Management (CRM) Manager
(Fixed-Term)Apply Auxiliary Services Auxiliary Services Los
Please review the Important information for all USC job applicants
page for more details regarding your rights and obligations as a
job candidate.USC Auxiliary Services, one of the largest divisions
at The University of Southern California, is focused on making a
difference for over 65,000 students, athletes, faculty, staff, and
guests who visit our campuses each day. Through our innovative
services, our six central business units (USC Bookstores, USC
Hospitality, USC Housing, USC Transportation, the USC Hotel and the
Los Angeles Memorial Coliseum) collectively create the best USC
experience for future leaders, scientists, filmmakers, engineers,
and doctors alike. Auxiliary Services works tirelessly to welcome
all visitors into the Trojan family. We are driven to succeed by
our commitment to uphold our six unifying values in Integrity,
Excellence, Well-Being, Open Communication, Accountability, and
Diversity, Equity, and Inclusion.We are seeking a Customer
Relationship Management (CRM) Manager (6-Month Fixed-Term to join
our rapidly growing team.The Opportunity:The Customer Relationship
Management (CRM) Manager drives strategy, execution, and
performance of consumer engagement for CRM marketing program. This
individual will identify customer behaviors that drive lifetime
value and uncover opportunities for personalization across the
customer lifecycle.The Accountabilities:
- Analyzes customer data to recommend effective segmentations and
audience targets. Identifies patterns in customer shopping
behavior, and builds campaigns to increase loyalty and retention.
Develops and executes CRM and email marketing roadmap,
segmentation, and content planning across consumer and audience
segments. Uses data-mining techniques and analytic capabilities to
develop segmentation strategies.
- Maps customer journeys and collaborates with other teams (e.g.,
IT, design, retail) to develop best-in-class experiences. Improves
effectiveness of communications through continuous "test and learn"
approach. Recommends and tests strategies across other CRM channels
(e.g., mobile/text, social). Performs A/B testing of content,
layout and design, as appropriate. Develops insightful reports and
dashboards to monitor progress and ongoing optimization.
- Advises in all aspects of email creation (e.g., design,
copywriting, delivery). Ensures compliance with email best
practices (e.g., multivariate testing, scheduling, deliverability).
Establishes quality controls for flawless execution of
- email campaigns.
- Maintains currency with emerging trends with customers and
markets to identify new opportunities for innovation in CRM.
Delivers recommendations and serves as a subject matter expert on
CRM approach tools, marketplace trends, list pulls, testing
environments and CRM standard methodologies.
- Promotes an environment that fosters inclusive relationships
and creates unbiased opportunities for contributions through ideas,
words, and actions that uphold principles of the USC Code of
- Performs other related duties as assigned or requested. The
university reserves the right to add or change duties at any
- Education: Bachelor's degree in marketing, technology, science
or related field.
- Experience: At least three years' experience. in email
marketing, CRM marketing, direct marketing, database marketing,
and/or lifecycle marketing.
- Expert knowledge of marketing automation platforms.
- Experience using CRM/marketing automation technology to drive
business results, including CRM databases.
- Knowledge of customer segmentation techniques, persona
development, and lifecycle management.
- Experience in marketing analytics and analytics tools (e.g.,
Google Analytics). Knowledge of customer segmentation techniques,
persona development, and lifecycle management.
- Experience with the entire process of automated outbound and
inbound marketing (e.g., lead scoring/nurturing/routing, campaign
development and management, landing page and form building and
optimization, and reporting/analytics).
- Excellent written and oral communication skills and ability to
communicate with a wide range of internal and external
stakeholders.The Trojan Family Rewards:We pride ourselves in
creating the BEST USC EXPERIENCE, and that begins with our
employees! We offer a wide variety of benefits and programs that
support our staff and their families including. For more
information visit www.benefits.usc.edu .This support advocates
work-life balance and employee well-being. As members of the Trojan
family, employees are connected by the traditions and history that
make us proud to be Trojans!As an equal opportunity employer, USC
values and promotes diversity and inclusion in the workplace. The
work culture thrives on mutual respect, trust, and synergy amongst
all of its members.USC has great minds that transform the world
with their talents and research. Will you be one? Join us!FIGHT
Minimum Education:Bachelor's degree Minimum Experience:3 years
Minimum Field of Expertise:Bachelor's degree in marketing,
technology, science or related field. At least three years'
experience. in email marketing, CRM marketing, direct marketing,
database marketing, and/or lifecycle marketing. Expert knowledge of
marketing automation platforms. Experience using CRM/marketing
automation technology to drive business results, including CRM
databases. Knowledge of customer segmentation techniques, persona
development, and lifecycle management. Experience in marketing
analytics and analytics tools (e.g., Google Analytics). Knowledge
of customer segmentation techniques, persona development, and
lifecycle management. Experience with the entire process of
automated outbound and inbound marketing (e.g., lead
scoring/nurturing/routing, campaign development and management,
landing page and form building and optimization, and
reporting/analytics). Excellent written and oral communication
skills and ability to communicate with a wide range of internal and
REQ20097491 Posted Date: 02/15/2021 Apply Send jobs to friends
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experience. Stay connected with University of Southern California
Interested in working for USC on a temporary basis? Contact Trojan
Talent Source (operated by Kelly Services) at (800) 409-1066 or
15HD@kellyservices.com . USC is an equal opportunity, affirmative
action employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, protected veteran status, disability, or any other
characteristic protected by law or USC policy. USC will consider
for employment all qualified applicants with criminal histories in
a manner consistent with the requirements of the Los Angeles Fair
Chance Initiative for Hiring ordinance (PDF) opens in a new window
. We provide reasonable accommodations to applicants and employees
with disabilities. Applicants with questions about access or
requiring a reasonable accommodation for any part of the
application or hiring process should contact USC Human Resources by
phone at (213) 821-8100, or by email at email@example.com . Inquiries
will be treated as confidential to the extent permitted by
Keywords: University of Southern California, Los Angeles , Customer Relationship Management (CRM) Manager (Fixed-Term, Executive , Los Angeles, California
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