Brand Defining, Purpose & Athletes Brand Manager-North Ameri
Company: Nike Deutschland GmbH
Location: Los Angeles
Posted on: February 24, 2021
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Job Description:
Brand Defining, Purpose & Athletes Brand Manager-North America
(Los Angeles) Become a Part of the NIKE, Inc. Team NIKE, Inc. does
more than outfit the world's best athletes. It is a place to
explore potential, obliterate boundaries and push out the edges of
what can be. The company looks for people who can grow, think,
dream and create. Its culture thrives by embracing diversity and
rewarding imagination. The brand seeks achievers, leaders and
visionaries. At NIKE, Inc. it's about each person bringing skills
and passion to a challenging and constantly evolving game. NIKE,
Inc.'s storytellers, Marketing and Communication sets the brand
tone. A creative force of specialists tell Nike's stories of
innovation and sport through advertising, brand strategy, digital
engagement and product presentation. Using channels ranging from
retail stores to social media, Marketing & Communication teams
connect the science and art of Nike innovations to the hearts and
minds of athletes around the world.
WHO WE ARE LOOKING FOR
At Nike we believe in the power of sport to move the world forward
by creating an equal playing field for all! We are looking for a
Brand Manager to work on the Brand Defining, Purpose and Athletes
team within the key city marketing organization to bring this
vision to life. Key cities act as the voice of the consumer for our
brand. We own the connection to the consumer on behalf of North
America and the Globe. You will play an important role in driving
brand defining narratives, ensuring we engage our key communities
with purpose and empowering the athlete's voice at Nike. As a Brand
Manager, you will lead and drive brand plans and key consumer
concepts in support of the Key City offense, implementing
storytelling across all marketing channels for Nike LA. We're
looking for leaders with the ability to deliver on our brand and
business objectives, connecting our members with the innovation,
experiences and stories that position Nike as an industry leading
sport and lifestyle brand. We seek leaders that are team and people
oriented, possess a proven marketing acumen and are entrepreneurial
in identifying ways to improve the brand and the business.-- You
should bring a digital-first mindset at the core of your approach
and understanding of all functions of marketing. You should be
comfortable with ambiguity and be ready to dig in, work
collaboratively and bring a positive attitude always. The candidate
should be solution oriented, a team first collaborator, energy
giver, passionate about sport, empathetic and curious to learn.
Finally, the candidate should have comprehensive grasp on the
sport, lifestyle and cultural pulse of the city of Los
Angeles.--
WHAT YOU WILL WORK ON
- You will partner with your Director and team to drive our brand
strategy and lead plans that fuel our seasonal offense in the city
and drive brand results for Geo and Global initiatives. - You will
be responsible for strategic development, implementation and
execution of plans executed in tandem across our digital channels
(.com, apps, email, social and performance marketing) and our
physical touchpoints (Nike Stores and Partners). - You will be
responsible for working across integrated marketing functions,
constructs and external agencies to develop and implement plans
across our Brand Defining, Purpose and Athlete initiatives in LA. -
You will act as the voice of the athletes for the brand,
establishing meaningful relationships, mining insights and ensuring
the voice of our consumer is heard. - You will support an
end-to-end process to gain insight from consumers including sport,
lifestyle and cultural trends. - You will oversee product
integration into seasonal programming. - You will manage asset
development and distribution across multiple channels. - You will
deliver digital-first plans from ideation to execution. - You will
pioneer new ways of working with consumer construct and functional
partners - You will run and manage campaign progress, KPI's, recaps
and teardowns
WHO YOU WILL WORK WITH
This is a team sport and will require consistent collaboration,
partnership and consensus with critical partner groups to build the
Direct Brand offense of the future. You will report directly into
the North America Brand Defining, Purpose and Athletes Brand
Director in LA. You will work alongside a larger brand management
team of directors, managers and specialists to build effective and
efficient ways to encourage and connect with our key consumers in
LA. You will collaborate with teammates across Nike at the North
America and Global level to implement brand plans that will drive
brand strength, fuel consumer demand and build our connection with
consumers.-- You will also collaborate and partner with the
following key internal and external partners: - Consumer Direct
Marketing - Brand Creative - Catalyst Marketing - Communications -
Global, Geo and Territory Marketing Teams - Agency & Production
partners
WHAT YOU BRING
- Bachelor's degree in Marketing, Business, Communications or a
closely related field - 5+ years of work experience in consumer
marketing (digital and/or experiential) or a related field is
preferred - Proven history of leading end-to-end marketing plans
that drive brand and business results - Strong understanding of
digital marketing strategy and tactics across key channels
including digital apps, email, .com experiences, paid media and
social - Demonstrated leadership skills informed by a people first
approach, embracing diverse point of views - Excellent written and
verbal communication skills, including presentations and plan
building - Strong analytical skills and comfort with using art and
science to inform plans and decision making - Possess a strong
understanding in analytics and proven capability to use data to
drive business decisions - Previous experience managing a marketing
channel, combining both online and offline success criteria, is
preferred - Knowledge of the athletic industry and cultural trends
in the marketplace with an understanding of the competitive
landscape - Enterprise leaders, always making decisions based on
strategic priorates and aiming to grow our brand and business.-- -
Strong knowledge and understanding of the city - Los Angeles -
Ability to lead and manage multiple projects at once, strong
organizational skills - Pro-active, can operate autonomously -
Positive "can do" attitude, strong team spirit - You embrace
disruption to create NIKE, Inc. is a growth company that looks for
team members to grow with it. Nike offers a generous total rewards
package, casual work environment, a diverse and inclusive culture,
and an electric atmosphere for professional development. No matter
the location, or the role, every Nike employee shares one
galvanizing mission: To bring inspiration and innovation to every
athlete* in the world. NIKE, Inc. is committed to employing a
diverse workforce. Qualified applicants will receive consideration
without regard to race, color, religion, sex, national origin, age,
sexual orientation, gender identity, gender expression, veteran
status, or disability. How We Hire At NIKE, Inc. we promise to
provide a premium, inclusive, compelling and authentic candidate
experience. Delivering on this promise means we allow you to be at
your best - and to do that, you need to understand how the hiring
process works. Transparency is key.* This overview explains our
hiring process for corporate roles. Note there may be different
hiring steps involved for non-corporate roles. Whether it's
transportation or financial health, we continually invest in our
employees to help them achieve greatness - inside and outside of
work. All who work here should be able to realize their full
potential. Job title Brand Defining, Purpose & Athletes Brand
Manager-North America (Los Angeles) NIKE, Inc. is committed to
fostering a diverse and inclusive environment for all NIKE
employees and job applicants and offers a number of accommodations
to complete our interview process including readers and sign
language, accessible and single location for in-person
interviewers, modified equipment/devices and closed captioning. If
you need an accommodation to complete the application process,
we're here to help! Please contact us at +1 503-671-4156 and
include your full name, best way to reach you, and the
accommodation needed to assist you with the application
process.
Keywords: Nike Deutschland GmbH, Los Angeles , Brand Defining, Purpose & Athletes Brand Manager-North Ameri, Executive , Los Angeles, California
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