Vice President Marketing
Company: MuteSix
Location: Los Angeles
Posted on: February 24, 2021
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Job Description:
About MuteSix:MuteSix is the #1 performance marketing agency
specializing in customer acquisition on Facebook, Google Adwords
and Email Marketing. We are professionals that strategize, execute,
and manage a variety of client Facebook ad campaigns from
conception to creative to execution and analysis.We are seeking a
senior direct, digital and database marketing professional with 5+
years marketing experience conceiving and executing smart traffic
generating and sales enablement strategies and plans, that engage
B2B and B2C customers and drive desired business results.The VP of
Marketing will execute corporate-targeted marketing and digital
campaigns to drive site traffic and lead generation for the best
e-commerce digital advertising agency (B2B2C). This role will
include SEO/SEM, display, email marketing, social media, digital
video, community building, content marketing, digital TV/radio, and
website optimization. The ideal candidate will have experience with
media planning/buying and managing media agency marketing efforts.
Attribution/marketing mix optimization for key customer segments is
critical.Additionally, this role is responsible for marketing
operations, ensuring that people, process and tools are optimally
set up, aligned and integrated in order to achieve superior
performance and provide visibility and analytics on effectiveness
and business results to the Executive Team.Key Responsibilities:*
Manage portfolio of inbound and outbound marketing programs,
including integrated campaign management, database and email
marketing, webinars, seminars, trade shows, persona-based nurture
programs, account-based marketing, search engine optimization, paid
search, online programs, corporate website, outbound call campaigns
for inside sales team, pipeline acceleration for direct sales and
distribution channels.* Own marketing technologies, processes and
systems, including database management, segmentation, analytics,
data cleansing, etc.* Drive performance through a results-driven
experimental approach, both in existing channels and by
experimenting with new channels and techniques.* Monitor and
analyze performance against lead and other marketing goals and over
past performance. Continually make and implement recommendations
for optimization and ongoing growth.* Communicate with marketing,
senior leadership, and sales management on an ongoing basis
regarding demand generation performance results, current
initiatives, and course corrections being taken.* Identify new
optimization tests and growth opportunities and areas for
additional investment in time, money and increased focus.* Create
demand generation campaign strategy and plans, outlining key
marketing themes, messages, offers and channels for promotions
within defined monthly, quarterly and annual cycles.* Own demand
generation marketing automation and integration of marketing
database / contact sources.* Manages demand generation marketing
calendar, budget management and reporting.* Proactively meets with
Sales Leadership, Client Success, Channel Leads and Executive
Leadership to ensure alignment and synergies, ensures that
campaigns support revenue objectives and that Sales and Marketing
are ready to execute and follow-up on campaigns.* Deliver
repeatable, sustainable and predictable marketing-generated revenue
in key regions via digital marketing and marketing automation.*
Owns the success of scaling marketing efforts through various media
channels, campaigns, content design and assets to the engaged
channel. * Establish KPIs for all demand generation marketing
programs and monitor Company demand generation marketing
investments to deliver improved ROI performanceQualifications &
ExperienceThe ideal candidate will have the following
qualifications and experience:* Senior direct, digital and database
marketing professional with a minimum of 5+ years in B2B/B2C demand
generation with a Fortune 500 category-leading company* Trusted
advisor to sales and senior leadership teams and developer of
data-driven marketing strategies and programs in matrix
organizations* Career focus on delivering measurable marketing ROI
with expertise in all aspects of B2B and B2C direct marketing,
including database marketing, analytics/segmentation, media
planning and all forms of digital marketing* Demonstrated ability
to think strategically and creatively as well as the ability to
execute and effectively drive results* Experience with developing
and managing direct, digital marketing and database marketing
budgets* Resourcefulness; ability to influence and collaborate with
both internal team members and external agency partners* Excellent
analytical, communication and presentation skills; must be
action-oriented* Excellent interpersonal skills and commitment to
empowerment* Quick study of complex problems and a highly organized
approach to finding high impact solutions* Team player with a
collaborative approach who shares successEducationThe successful
candidate will have a Bachelor's Degree in communications,
marketing, or related discipline. Master's degree is preferred.What
we offer: * Weekly Lunch and Learns, and opportunities to learn
from industry experts. * Health insurance coverage and cell phone
stipend.* Flexible work schedule and remote working - Take care of
your work AND yourself! MuteSix provides equal employment
opportunities to all employees and applicants for employment and
prohibits discrimination and harassment of any type without regard
to race, color, religion, age, sex, national origin, disability
status, genetics, protected veteran status, sexual orientation,
gender identity or expression, or any other characteristic
protected by federal, state or local laws.This policy applies to
all terms and conditions of employment, including recruiting,
hiring, placement, promotion, termination, layoff, recall,
transfer, leaves of absence, compensation and training.
Keywords: MuteSix, Los Angeles , Vice President Marketing, Executive , Los Angeles, California
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