Vice President Marketing

Company: MuteSix
Location: Los Angeles
Posted on: February 24, 2021

Job Description:

About MuteSix:MuteSix is the #1 performance marketing agency specializing in customer acquisition on Facebook, Google Adwords and Email Marketing. We are professionals that strategize, execute, and manage a variety of client Facebook ad campaigns from conception to creative to execution and analysis.We are seeking a senior direct, digital and database marketing professional with 5+ years marketing experience conceiving and executing smart traffic generating and sales enablement strategies and plans, that engage B2B and B2C customers and drive desired business results.The VP of Marketing will execute corporate-targeted marketing and digital campaigns to drive site traffic and lead generation for the best e-commerce digital advertising agency (B2B2C). This role will include SEO/SEM, display, email marketing, social media, digital video, community building, content marketing, digital TV/radio, and website optimization. The ideal candidate will have experience with media planning/buying and managing media agency marketing efforts. Attribution/marketing mix optimization for key customer segments is critical.Additionally, this role is responsible for marketing operations, ensuring that people, process and tools are optimally set up, aligned and integrated in order to achieve superior performance and provide visibility and analytics on effectiveness and business results to the Executive Team.Key Responsibilities:* Manage portfolio of inbound and outbound marketing programs, including integrated campaign management, database and email marketing, webinars, seminars, trade shows, persona-based nurture programs, account-based marketing, search engine optimization, paid search, online programs, corporate website, outbound call campaigns for inside sales team, pipeline acceleration for direct sales and distribution channels.* Own marketing technologies, processes and systems, including database management, segmentation, analytics, data cleansing, etc.* Drive performance through a results-driven experimental approach, both in existing channels and by experimenting with new channels and techniques.* Monitor and analyze performance against lead and other marketing goals and over past performance. Continually make and implement recommendations for optimization and ongoing growth.* Communicate with marketing, senior leadership, and sales management on an ongoing basis regarding demand generation performance results, current initiatives, and course corrections being taken.* Identify new optimization tests and growth opportunities and areas for additional investment in time, money and increased focus.* Create demand generation campaign strategy and plans, outlining key marketing themes, messages, offers and channels for promotions within defined monthly, quarterly and annual cycles.* Own demand generation marketing automation and integration of marketing database / contact sources.* Manages demand generation marketing calendar, budget management and reporting.* Proactively meets with Sales Leadership, Client Success, Channel Leads and Executive Leadership to ensure alignment and synergies, ensures that campaigns support revenue objectives and that Sales and Marketing are ready to execute and follow-up on campaigns.* Deliver repeatable, sustainable and predictable marketing-generated revenue in key regions via digital marketing and marketing automation.* Owns the success of scaling marketing efforts through various media channels, campaigns, content design and assets to the engaged channel. * Establish KPIs for all demand generation marketing programs and monitor Company demand generation marketing investments to deliver improved ROI performanceQualifications & ExperienceThe ideal candidate will have the following qualifications and experience:* Senior direct, digital and database marketing professional with a minimum of 5+ years in B2B/B2C demand generation with a Fortune 500 category-leading company* Trusted advisor to sales and senior leadership teams and developer of data-driven marketing strategies and programs in matrix organizations* Career focus on delivering measurable marketing ROI with expertise in all aspects of B2B and B2C direct marketing, including database marketing, analytics/segmentation, media planning and all forms of digital marketing* Demonstrated ability to think strategically and creatively as well as the ability to execute and effectively drive results* Experience with developing and managing direct, digital marketing and database marketing budgets* Resourcefulness; ability to influence and collaborate with both internal team members and external agency partners* Excellent analytical, communication and presentation skills; must be action-oriented* Excellent interpersonal skills and commitment to empowerment* Quick study of complex problems and a highly organized approach to finding high impact solutions* Team player with a collaborative approach who shares successEducationThe successful candidate will have a Bachelor's Degree in communications, marketing, or related discipline. Master's degree is preferred.What we offer: * Weekly Lunch and Learns, and opportunities to learn from industry experts. * Health insurance coverage and cell phone stipend.* Flexible work schedule and remote working - Take care of your work AND yourself! MuteSix provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Keywords: MuteSix, Los Angeles , Vice President Marketing, Executive , Los Angeles, California