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Senior Manager, Audience Development

Company: NBC Universal
Location: Los Angeles
Posted on: February 23, 2021

Job Description:

Senior Manager, Audience Development (SEO), News Digital 58757BR Digital Media NBC News and MSNBC Responsibilities Role Summary:
The individual in this position will support audience development initiatives for NBC News Digital (specifically NBC News, TODAY and MSNBC). The person in this role will collaborate with editorial, product and tech teams across the brands to ensure best editorial practices and technical implementation of SEO.

Essential Responsibilities:--

  • Drive, develop and enhance our SEO strategy for NBC News Digital properties
  • Develop and maintain a world-class SEO analytics stack (rank tracking, crawl reports, and competitive research)
  • Responsible for developing and managing technical SEO projects; produce regular technical audits and execute on-page optimizations as needed
  • Constantly track, analyze and report on overall SEO success with regards to traffic, rankings, content, backlinks and business performance
  • Conduct SEO best practices trainings for the digital organization
  • Day-to-day execution of organic search campaign projects such as keyword research, competitive research, content lookahead, real-time optimization, outreach strategy and site architecture improvements
  • Collaborate with the editorial team to create high-quality content around important, relevant terms and events
  • Keep abreast of the latest industry developments and news for SEO Qualifications/Requirements --- Bachelor's Degree or higher
    --- 5 ore more year(s) of proven SEO experience
    --- Proven experience implementing major improvements in
    organic search performance
    --- Extensive knowledge of ranking factors and search
    engine algorithms
    --- Proven ability developing and executing strategy and action plans
    --- Proven track record functioning on cross-functional teams
    --- Excellent written and verbal communication skills with
    special attention to grammar and contextual accuracy
    --- Excellent proficiency with SEO tools (Google Trends,
    Google Webmaster Tools, Brightedge, SEMRush, Botify,
    etc.), data/organizational software (Microsoft Excel,
    Dropbox) and analytics platforms (Adobe Omniture,
    Google Analytics)
    --- Excellent analytical skills and proven ability to track
    success via analytics data and quantitative metrics
    --- Ability to think strategically and develop creative
    solutions to research challenges Desired Characteristics --- Self-starter who thrives in a fast-paced environment
    --- Team player with a strong work ethic, interest in current
    events and great sense of humor
    --- Strong organization, project management and time
    management skills as well as the ability to multitask Sub-Business News Digital Experienced City New York State/Province New York Country United States About Us At NBCUniversal, we believe in the talent of our people. It's our passion and commitment to excellence that drives NBCU's vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It's what makes us uniquely NBCU. Here you can create the extraordinary. Join us. Notices NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

Keywords: NBC Universal, Los Angeles , Senior Manager, Audience Development, Executive , Los Angeles, California

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