Product Marketing Manager- Nike Training + Run Club Apps
Company: Nike Deutschland GmbH
Location: Los Angeles
Posted on: February 23, 2021
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Job Description:
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than
outfit the world's best athletes. It is a place to explore
potential, obliterate boundaries and push out the edges of what can
be. The company looks for people who can grow, think, dream and
create. Its culture thrives by embracing diversity and rewarding
imagination. The brand seeks achievers, leaders and visionaries. At
NIKE, Inc. it's about each person bringing skills and passion to a
challenging and constantly evolving game. NIKE, Inc.'s
storytellers, Marketing and Communication sets the brand tone. A
creative force of specialists tell Nike's stories of innovation and
sport through advertising, brand strategy, digital engagement and
product presentation. Using channels ranging from retail stores to
social media, Marketing & Communication teams connect the science
and art of Nike innovations to the hearts and minds of athletes
around the world. WHO WE ARE LOOKING FOR We're looking for a
strategic problem solver, who is passionate about the intersection
of technology and sport! As the Product Marketing Manager you will
play a meaningful role in developing the strategy & marketing
tactics to increase audiences engagement & bring new users to
Nike's activity platforms - NTC & NRC. Past experience working with
digital product is important to succeed in this role. WHAT YOU WILL
WORK ON As part of this team, you'll be responsible for developing
activity based programming driving increased engagement and
retention of Nike's most influential & discerning consumers (f.ex
virtual workouts, audio-guided run experiences, running challenges
etc). The everyday responsibilities will include programming
strategy, consumer journey design & creative briefs. Additionally,
you will drive the test&learn agenda in order to optimize the
user experience across platforms. To ensure we deliver a holistic
experience across all consumer touchpoints, you will partner with
the Stores & Live Experiences team in concepting & designing
industry-leading online-to-offline activations & events. WHO YOU
WILL WORK WITH You will be a key contributor to Nike Consumer
Direct strategy, reporting to the Director of Digital Marketing.
You will partner closely with Brand Managers, Creative Directors &
Measurement team. You will also partner with our Integrated Media
partners driving new users into the App ecosystem. WHAT YOU
BRING
Keywords: Nike Deutschland GmbH, Los Angeles , Product Marketing Manager- Nike Training + Run Club Apps, Executive , Los Angeles, California
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