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Product Marketing Manager- Nike Training + Run Club Apps

Company: Nike Deutschland GmbH
Location: Los Angeles
Posted on: February 23, 2021

Job Description:

Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game. NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world. WHO WE ARE LOOKING FOR We're looking for a strategic problem solver, who is passionate about the intersection of technology and sport! As the Product Marketing Manager you will play a meaningful role in developing the strategy & marketing tactics to increase audiences engagement & bring new users to Nike's activity platforms - NTC & NRC. Past experience working with digital product is important to succeed in this role. WHAT YOU WILL WORK ON As part of this team, you'll be responsible for developing activity based programming driving increased engagement and retention of Nike's most influential & discerning consumers (f.ex virtual workouts, audio-guided run experiences, running challenges etc). The everyday responsibilities will include programming strategy, consumer journey design & creative briefs. Additionally, you will drive the test&learn agenda in order to optimize the user experience across platforms. To ensure we deliver a holistic experience across all consumer touchpoints, you will partner with the Stores & Live Experiences team in concepting & designing industry-leading online-to-offline activations & events. WHO YOU WILL WORK WITH You will be a key contributor to Nike Consumer Direct strategy, reporting to the Director of Digital Marketing. You will partner closely with Brand Managers, Creative Directors & Measurement team. You will also partner with our Integrated Media partners driving new users into the App ecosystem. WHAT YOU BRING

  • 5+ years of product marketing or product management experience
  • Previous experience executing a go to market strategy for an app / digital product
  • Experience working with creative teams on digital platforms
  • Natural curiosity with awareness and passion for digital platforms, consumer trends
  • Outstanding leadership skills to influence functional teams and large cross-functional projects
  • Excellent oral and written communication skills
  • Interest in sport - no matter if you're a seasoned athlete or just starting out NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world. NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. How We Hire At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best - and to do that, you need to understand how the hiring process works. Transparency is key.* This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles. Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.

Keywords: Nike Deutschland GmbH, Los Angeles , Product Marketing Manager- Nike Training + Run Club Apps, Executive , Los Angeles, California

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