Director Analytics

Company: Campbell-Ewald Company
Location: Los Angeles
Posted on: January 15, 2021

Job Description:

Campbell Ewald has a--Director of Analytics--opportunity--available--in our Los Angeles office. In this position, you will work closely with the Media Strategy and Account Planning teams to develop near-and long-term marketing analytics objectives and protocol for a very high-profile large client. The role covers advertising--and coordination with partners handling search, social, web and other channels. You'll be a key partner with client counterparts, developing and overseeing valuable measurement programs that will validate strategies and tactics, and quantify the value of marketing investments. Success for this position is measured by the following: - Story-telling mindset using data to piece together a narrative about marketing performance - Ability to lead complicated discussions with data expertise and clear points-of-view - Experience establishing and executing an Analytics Plan - Aptitude for drawing out meaningful and actionable insights from data sets, informing future media and creative tactics - Comfort with the capabilities of various data management systems, and the ability to vet different software providers for applicability to analytics programs - Capability to manage near-term analytics needs while also thinking about longer-term data and analytics objectives - Conversant knowledge of the mechanics and benefits of marketing mix and attribution modeling, with direct experience in either a significant advantage - Professional demeanor when dealing with internal and external partners - Demonstrating resourcefulness by creatively using available tools and people to proactively solve proble - Unwavering commitment to accuracy and attention to detail - Ability to manage overall analytics for current campaigns while simultaneously fielding "learning agenda" tests to gain data about emerging opportunities - An ideal candidate will be a self-starter with the knowledge and energy to not only develop and execute strategic analysis, but also the capability to confidently own the room in presenting to clients The position requires candidates ideally have: - 10+ years of marketing analytics/digital analytics experience - College degree, preferably with a marketing, statistical or mathematical focus - Excellent verbal and written communication skills - Ability to handle a large volume of work - Ability to bring clarity to ambiguity and changes in direction - Healthcare and/or Business-to-Business experience not required but highly valued - Working knowledge of media research tools (IMS, MRI, Nielsen, ComScore, Simmons, etc.) and ability to analyze syndicated research - Ability to work collaboratively with multi-disciplinary teams and agency partners, and know who to engage with in order to create efficient and smooth process - Ability to apply critical thinking and analysis in business writing -Ability to build vendor partnerships that can lead to business-building opportunities for Campbell Ewald and our clients - High level of proficiency with the relevant software/systems, such as Google Analytics, DoubleClick Manager, Social Media Insights Dashboards (LinkedIn, Facebook/Instagram, Twitter, etc.), Domo or similar data aggregation and visualization platform, Internet and email applications, MS Office (Outlook, Excel, Word, PowerPoint) Roles and Responsibilities include: - Organizational skills to manage and prioritize daily work flow - Managing on-time delivery of scheduled reporting and ad-hoc reporting in a timely fashion - Possessing a strong understanding of client's business objectives - Developing, writing and presenting analyses to internal teams and clients - Building and maintaining strong professional relationships internally (cross departments, cross agencies) and externally (clients, media vendors) - Proactively identifying opportunities for data exploration and analysis; developing and manage a near- and long-term client "Learning Agenda" - Other responsibilities as assigned At Campbell Ewald, we believe that the things that make us different make us better. All VoiCEs are valued. It is the policy of Campbell Ewald, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local law.

Keywords: Campbell-Ewald Company, Los Angeles , Director Analytics, Executive , Los Angeles, California