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Marketing Communication Specialist

Company: First American
Location: Santa Ana
Posted on: November 11, 2019

Job Description:


Join our team! As a member of the First American family of companies, First American Property and Casualty specializes in four major types of insurance: Homeowners, Dwelling Fire, Condominium, Renter s and Flood. As a global leader in providing title insurance, settlement services and risk solutions for real estate transactions, First American (NYSE: FAF) is an ideal place to build your career. We have been entrusted with helping our customers achieve and protect their dream of homeownership since 1889. We believe that our people are the key to the company s continued success, and we invest in diverse talents and backgrounds and empower our teams to achieve more than they could anywhere else. First American has created an award-winning culture and has been named to the Fortune 100 Best Companies to Work For list for the fourth consecutive year and to more than 50 regional Best Places to Work lists. For more information, please visit www.FAPCIG.com



The Marketing Communications Specialist is responsible for developing and conveying the voice of the company, both internally and externally, and ensuring the overall effectiveness, compliance and quality of creative projects.


* Oversee the day-to-day production and timely delivery of MarCom creative works

* Accountable for the effectiveness of marketing projects for all audiences (e.g., consumer, business, agents, employees)

* Develop high-quality, accurate and compelling content through a variety of mediums including print, digital, email, web, and text

* Ensure conformity companywide to the brand look, tone, and feel. Standardize content across platforms and media.

* Develop an internal communications program that conveys the company culture and objectives

* Principal copywriter, responsible for crafting quality scripts, articles, press releases, and blogs

* Understand and optimize all communication touchpoints with the customer

* Cultivate campaigns to achieve company objectives; back up work with key metrics

* Maintain constant attention to regulatory and corporate guidelines, gain buy in and approvals where needed from key stakeholders, including legal, and provide final quality assurance on creative projects.

* Work with remote contractors and vendors for promotional items, print production, graphic design, etc.


* Must be self-reliant and able to own creative projects and timelines from start-to-finish

* Ability to distill succinct messaging from complex and sometimes undeveloped concepts

* Must have great creative energy and the ability to distinguish nuanced scenarios

* Excellent multi-tasking, decision-making and organizational skills

* Possess a great deal of independence, initiative and self-motivation

* Ability to manage numerous competing and shifting priorities, and allocate time wisely

* Proven track record of meeting deadlines and deliverables

* Bachelor s degree required, preferably in Marketing, Communications, Journalism, or related field.

* 3+ years of experience in a marketing and/or communications related role

* Proficient with Microsoft Office, Adobe Creative Suite, HubSpot, Salesforce, and Camtasia

* Superior verbal and written communication

* Insurance industry experience a plus.

First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer. For more information about our Company and our dedication to putting People First, check out firstam.com/careers..

Keywords: First American, Los Angeles , Marketing Communication Specialist, Advertising , Santa Ana, California

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