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Marketing GTM Coordinator, #MyDentity

Company: Henkel group
Location: Culver City
Posted on: March 20, 2023

Job Description:

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.
Do you dare to make an impact?


  • Support conceptualizing and design of in-line, endcap, POP merchandise: headers, shelf strips, aisle blades and other merchandising options to increase customer engagement
  • Conceptualize and design go-to market strategies for new product innovations
  • Collaborate with KAMs from Professional and Specialty Retail segments on POG planning & resets
  • Design and support development of marketing material: openers, shopping guides, trade ads, etc. and coordinate with Digital Marketing manager on digital needs (CRM, banners, landing pages, etc.)
  • Coordinate with Creative team to design and execute all marketing material
  • Support brand with collateral merchandise sourcing
  • Manage external vendor relationships for asset and display sourcing with respect to budget and timelines
  • Ensure brand standards across all marketing channels, publications and platforms
  • Design and execute advertisements and supporting collateral for National Shows and education event
  • Manage contracted educator correspondence, schedules, inventory, travel, expenses, and compensation
  • Support planning and execution of education events
  • Develop fresh annual class curriculum
  • Support brand with photoshoot planning and execution
  • Plan and execute bi-annual education trainings
  • Gain understanding of current & future market trends in merchandising and visual display
  • Gather findings on key competitors for look & feel direction/inspiration/mood boards


    • Bachelor's degree in Marketing or related field required
    • 3+ years of marketing experience required
    • Professional Haircare experience highly desirable
    • Excellent ability to develop and execute against integrated multichannel marketing plans
    • Demonstrated ability to devise tactics based on selling information and analytics with a focus on company KPs
    • Experience managing external vendor relationships
    • Ability to develop and manage projects in an expedited manner, with respect to budget and timelines
    • Collaborative approach
    • Available to support weekend events. Compensated with additional days off
    • Up to 25% Travel required
      The salary for this role is $65,000 - 80,000. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California. This salary range may also be modified in the future.

      Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

      All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

      Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

Keywords: Henkel group, Los Angeles , Marketing GTM Coordinator, #MyDentity, Advertising , Culver City, California

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