Senior Manager, Marketing Operations
Company: fox com
Location: Los Angeles
Posted on: March 20, 2023
Job Description:
OVERVIEW OF THE COMPANYFox CorporationUnder the FOX banner, we
produce and distribute content through some of the world's leading
and most valued brands, including: FOX News, FOX Sports, the Fox
Network, and the FOX Television Stations. We empower a diverse
range of creators to imagine and develop culturally significant
content, while building an organization that thrives on creative
ideas, operational expertise and strategic thinking.JOB
DESCRIPTIONWe are looking for a Senior Manager - Marketing
Operations with strong expertise working with the Braze customer
engagement platform for business-to-consumer campaigns spanning Fox
brands. This position will have lead responsibility for building
out and executing campaigns, canvases, and automations for email,
mobile push notification, browser notification, and content card
campaigns/channels. It will also drive requirements for and oversee
systems and data integrations that enable sophisticated lifecycle
and communication campaigns. It interfaces primarily with Marketing
partners accountable for campaign business results, and data
platform and product teams.A SNAPSHOT OF YOUR RESPONSIBILITIES
- Develop requirements and use cases for new data feeds or
integrations to expand capabilities and improve performance;
review, test, and sign off on delivery
- Build new campaigns, automations, and canvases spanning email,
mobile notifications, browser notifications, in-app banners, and
content cards with Braze
- Constantly review the Braze data ingestion process to ensure
that we can execute sophisticated campaigns while efficiently using
Data Points
- Identify opportunities to increase campaign efficiency by
implementing automation, developing new CRM solutions, and
integrating new data sources
- Act as a consultant and technical expert on the Braze platform
to serve marketing stakeholders' needs
- Monitor reporting to ensure campaigns are executing and
delivering as expected, and drive troubleshooting and resolution if
and when requiredWHAT YOU WILL NEED
- Experience in CRM / direct marketing in a fast-paced consumer
environment, ideally within a digital based subscription
business
- Hands-on experience with the Braze platform specifically
- Project management skills with the ability to manage multiple
tasks involving internal and external partners. Project management
certification a plus.
- Hands on experience with the following channels (at scale):
email, push, in-app banners, browser notifications
- Proven history of implementing and improving Braze processes,
including training new users
- Basic understanding of SQL and database relationship
management
- Experience using HTML to build and personalize marketing
communications
- Experience working with product, tech and data teams for
database marketing, data / tech requirements gathering and driving
integration with CRM technologies
- Superior verbal and written communication skills at all levels
of an organization with the ability to present complex data,
influence others and build relationships
- Positive attitude and ability to operate in a fast-paced
environment with ambiguityNICE TO HAVE, BUT NOT A DEAL BREAKER
- Relevant work experience with Digital, Media, and
Entertainment
- A Bachelor's degree
- Experience managing and leading a team#Ll-KD1#Ll-HybridLearn
more about Fox Tech at #foxtechWe are an equal opportunity employer
and all qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, national
origin, gender identity, disability, protected veteran status, or
any other characteristic protected by law. We will consider for
employment qualified applicants with criminal histories consistent
with applicable law.At FOX, we foster a culture and environment
where everyone feels welcome and can thrive. We are deeply
committed to diversity, equity, and inclusion, including
attracting, retaining, and promoting diverse talent across our
company. We live in a diverse world, with different ideas and
different perspectives that come together to spark new ideas and
make great things happen. That means reflecting the diversity of
the world around us is critical to our company's success. We ensure
that our viewers, communities and employees feel heard,
represented, and celebrated both on screen and off. to learn more
about the diverse communities of people behind our brands.Pursuant
to state and local pay disclosure requirements, the pay range for
this role, with final offer amount dependent on education, skills,
experience, and location is: $139,500.00-161,000.00 annually for
California. This role is also eligible for an annual discretionary
bonus, various benefits, including medical/dental/vision,
insurance, a 401(k) plan, paid time off, and other benefits in
accordance with applicable plan documents. Benefits for Union
represented employees will be in accordance with the applicable
collective bargaining agreement.
Keywords: fox com, Los Angeles , Senior Manager, Marketing Operations, Advertising , Los Angeles, California
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