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Senior Marketing Lead US

Company: Glorify
Location: Los Angeles
Posted on: November 26, 2022

Job Description:

Glorify is a fast-growing technology business. We are on our way to becoming the world's largest digital platform for the billions of Christians living worldwide. We want to help every Christian, every day, experience the joy and intimacy of connecting with God through the Glorify app.What is the Glorify App? Think bite-size readings, meditations, music and gamification techniques. We enable people to spend daily time with God - through guided daily worship, curated content and world-class user experience. Glorify has already gained millions of active users in key Christian markets in the UK, the US and Latin America and is available in Spanish, English and Portuguese. With over 10 million downloads, we also have a B2B offering, allowing us to work with churches, organisations and businesses as a discipleship tool. If you are ready to join a high-growth, tech-first business - we would love to chat to you.About The Role

  • As our Senior Marketing Lead for US, you will be taking a key leadership role in the Global Marketing Team. You will be pivotal to Glorify's growth.
  • Your role will focus on creating robust brand-led user growth, using campaigns and always-on strategies that drive new user acquisition and increase brand awareness.
    • You'll be designing, running and optimising campaigns relentlessly, accelerating learnings throughout the marketing team
    • You will have a data-driven mindset, reporting back on marketing campaigns to identify learnings and adjust team goals
    • Building a talented team within US marketing.
    • This role is a full-time position located in our new offices in Los Angeles, USA. This is also an exciting opportunity to be part of our new presence in the US and help to spearhead company-wide growth across the US market.
    • This is a fast-paced role where you will need to be creative, strategic, analytical and ambitious.
    • We are hoping this person will bring an abundance of experience, knowledge and wisdom to the role. We are looking for a proven marketing professional who is ready to take on their next big challenge at a key moment in Glorify history! Key Responsibilities
      • Driving Brand-Led growth: Through multiple channels including social media, influencer marketing, PR, and partnerships.
      • Test, Learn, Iterate: You'll be designing, running and optimising campaigns relentlessly, often at fast speeds, fostering an environment of accelerated learnings.
        • Budgets: budget execution digital, social, BTL and ATL using a combination of external agencies and inhouse design and creative teams.
        • Messaging: Develop localized product messaging and positioning for features and product launches.
        • Paid UA: Manage the creative agencies and inhouse team involved in performance creative, pushing for creative that drives better performance in our paid user acquisition.
          • Advertising: Run offline, OTT & OOH advertising within an always on strategy. You'll need to Identify, set-up and manage advertising partnerships & opportunities, driving the creation of custom TV, Radio and podcast ad campaigns.
            • Significant experience in marketing, ideally in a number of fast-moving consumer-led company or tech business.
            • Already Head of Marketing level or highly experienced Marketing Manager level
            • Evidence of effective team management experience of 3+ people
            • Proven ability to drive user growth through brand led B2C strategies.
            • Hands on experience with Digital & Performance marketing: comfortable with digital analytics & iteration, AB testing & building digital-first creative
            • Strong analytical capabilities: able to measure results on initiatives, and iterate strategy based on results
            • A growth hacking mindset. You obsess over finding novel ways to efficiently scale every program with a track record of out-of-the-box ideas that drove significant growth.
            • Experience of building and scaling consumer brands with multiple communication campaigns including TV, digital, Outdoor and PR.
            • Experience spending budgets effectively and identifying initiatives that drive business objectives.
            • Excellent verbal and written communication skills, allowing you to successfully influence and communicate complex information clearly to your colleagues and through marketing material.
            • Full proficiency in English and preferably working knowledge of Spanish.
              • We are an ambitious, fast-growing business - so there will be many opportunities for you to progress in your career; whether that's taking on more project responsibilities or eventually managing others
                • We emphasize that you don't need to be a Christian to work at Glorify. We are proud to have a culture guided by Christian principles, but we encourage diversity in our workforce, and about half our employees aren't Christians. We are more interested in you and the expertise you will be bringing to Glorify!
                  • This role is based in our LA office, with potential for some remote working.
                  • Equipment (laptop)
                  • Annual holiday allowance, sick leave and National Holidays
                  • Staff socials
                  • Share Options
                  • Full health and dental insurance

Keywords: Glorify, Los Angeles , Senior Marketing Lead US, Advertising , Los Angeles, California

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