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Advertising Operations Specialist

Company: Russell Tobin & Associates LLC
Location: Los Angeles
Posted on: September 25, 2022

Job Description:

A global tech company is searching for a Marketing Infrastructure Manager/Advertising Operations Specialist who will help drive the advancement and execution of lead generation efforts through close partnership with marketing, technology and operations teams. The ideal candidate is passionate about marketing and sales technology and will become an expert in the tools and processes we use to deliver marketing to help optimize and scale global demand generation marketing campaigns.
The Marketing Infrastructure manager will help us evolve marketing efforts while also supporting the challenges of today, balancing tactical and strategic approaches to problem solving and issue resolution. The role will involve strong collaboration and communications with technical and non-technical audiences and familiarity with marketing campaigns via online channels such as Email, Ads, and Onsite upsells.
Responsibilities:


  • Work directly with lead generation marketing teams to drive adoption of marketing technologies and develop product requirements for new features, launches and enhancements
  • Partner closely with marketing operations to liaise process and technology elements that can help optimize how we deliver campaigns and generate leads
  • Become a guide for the organization on marketing tools and drive best practices and operational excellence to deliver successful lead generation outcomes (from marketing to sales)
  • Troubleshoot issues with cross-functional teams and drive resolution to minimize business impact
  • Project manage key initiatives to support lead generation efforts and coordinate multiple cross functional stakeholders
  • Translate marketers' feedback and needs of marketing tools into process or product solutions and partner with engineering teams to see through prioritization and execution
  • Work in a fast-paced, often ambiguous and cross-functional environment to do all of the above

    Qualifications:

    • 4+ years' experience with product management or marketing/advertising technology
    • Experience with demand generation marketing, optimizing digital marketing performance to drive sales qualified leads
    • Quantitative analytical experience, using tools such as Excel or SQL
    • Bachelor's Degree or equivalent work experience in digital marketing
    • Experience working directly with product and engineering and operations teams to provide business cases & requirements
    • Experience launching or driving adoption of products, demonstrating knowledge of customer needs
    • Experience with operational processes and issue management and resolution
    • Experience with digital marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
    • Experience with an enterprise-scale sales or marketing automation platform (Salesforce, Salesforce Marketing Cloud, Hubspot, Marketo, Adobe Marketing Cloud, etc.)

Keywords: Russell Tobin & Associates LLC, Los Angeles , Advertising Operations Specialist, Advertising , Los Angeles, California

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