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Copywriter - Brand Marketing

Company: Forever 21
Location: Los Angeles
Posted on: June 26, 2022

Job Description:

Overview:
Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today's preferred destination for the fashionable consumer. Forever 21 is located in more than 540 locations globally and online, and we're seeking passionate and creative people to join our Forever family. -We're looking for a Copywriter - Brand Marketing to join our teams of performance driven creatives who are constantly seeking ways to reach our customers more effectively and impactfully. You will report into the Creative Marketing Director while working very closely with our designers, merchandisers, and marketing teams. In this role you will lead the conceptualization, development, and execution of all digital content including Forever 21's site, paid, email and campaign marketing among others. We're looking for someone who is passionate for story telling, strategic thinking, and takes pride in understanding the consumer and what motivates them to shop Forever 21. -

Responsibilities:
-? Ensure on-time, high quality delivery of all projects from end-to-end by defining messaging and copy on all digital and branding assets.? Brainstorm and create persuasive, clear and strategic copy that drives business results and can be fully integrated, online and offline.? Confidently manage multiple projects on several campaigns at once while remaining flexible, positive and detail oriented through revisions.? Partner with cross functional teams to understand business objectives and audience demographics while driving brand voice.? Collaborate with designers and marketing teams to ideate new ideas and take them from rough thoughts to clear, concise, finished campaigns.? Research our consumers and competitors to find the best way to present our products to various target markets on different platforms.? Develop a deep understanding of consumer mindsets, attitudes, & behaviors to inform strong creative development.? Reconcile digital plans and proof creative work to ensure accuracy of information, spelling, and tonality.? Partner with designers to support and inform their design choices and create a cohesive brand experience that delights customers and supports Forever 21's brand voice.? Work tactically across all communication channels including social, digital, search, print and emerging media.

Qualifications:
? Minimum 3-5 years digital based copywriting experience in retail or similar field? Minimum 3-5 years of proven experience working within design or creative project management? Experience in managing multiple long and short term projects both reactive and complex? Passion for copywriting, language, user experience, creative direction, and editorial design? Experience with digital writing, website copy preferred? Experience using adobe creative suite preferred? Masters Degree in Creative Writing, Advertising (Writing), Linguistics, Journalism, Communications,English Literature, or related field, preferred

Keywords: Forever 21, Los Angeles , Copywriter - Brand Marketing, Advertising , Los Angeles, California

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