Product Marketing Manager
Company: Openpath Security Inc
Location: Culver City
Posted on: June 25, 2022
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Job Description:
We are seeking a creative and enthusiastic Product Marketing
Manager to join our LA-based team. This position will be
responsible for positioning and promoting new and current product &
service offerings to our end customers, sales force and sales
channel. You are responsible for understanding customer needs,
digging into product details, and elevating our messaging to
deliver solution-oriented, breakthrough initiatives that position
Openpath as the emerging industry leader. Additionally, you will
work cross-functionally to evangelize the Openpath brand within the
channel partner ecosystem: which is largely made up of security
system integrators, low voltage technicians, and access control
installers. What you'll do & more...Partner with Product Management
and be the voice of the productOwn go-to-market activities for key
security products. Acquire deep customer knowledge through market
research, customer interviews and segmentation analysis. Create and
execute go-to-market strategies to drive product awareness,
adoption, and pipeline from our security products. Develop customer
messaging that proves Openpath's differentiation for access control
products. Develop and execute integrated marketing campaigns to
drive demand for products and solutions. Create the internal and
external facing content to enable our Sales team to effectively
position and sell Openpath's servicesDevelop and execute
comprehensive channel marketing collateral to help drive adoption
and productivity to include (but not limited to) training, tool
kits, educational materials, incentive plans. Work on competitive
and channel insights and related researchWork within the Partner
Portal to ensure it depicts Openpath clearly and effectively across
training, sales collateral and other enablement toolsoptimize user
flow in Partner Portal, keep dashboard updated and dynamiccreate
separate dashboard, catering to various personas increase
utilization of co-marketing programs and materialsIn partnership
with the CRM team, create a comprehensive program for effective
channel comms Develop reports and insights for other key
stakeholders demonstrating program efficacyCreate CRM campaigns and
related channel communication programsCollaborate with other
marketing team members to take broad based programs into the
channel utilizing paid, earned and owned media.What skills &
experience do you bring?EDUCATION: Bachelor's Degree in either
Marketing, Business, or related discipline. Experience +
aptitude/attitude count more.4 + years with product marketing
preferably with the company/brand A self starter who can own the
program and build relationships across the channel spectrum for the
greatest impact.Ideally B2B experience combining software/hardware
as a Cloud (SaaS) solutionHumility to admit mistakes, correct them,
and move forward.Experience in a fast-paced startup or brand highly
preferred.Experience with Salesforce/Hubspot is a plusSolid
communication skills that span writing, speaking, and
presenting.Versed across digital media platforms including email,
website, social media, and more.Ability to creatively problem
solve, adapt to shifting projects and moving targets, and work
highly collaboratively. Time management skills and ability to
juggle competing priorities with ease. Willingness to roll up your
sleeves, be additive when and where you can, and support team tasks
to help out the company when necessary.
Keywords: Openpath Security Inc, Los Angeles , Product Marketing Manager, Advertising , Culver City, California
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