Marketing Coordinator

Company: 1105 Media
Location: Los Angeles
Posted on: June 26, 2022

Job Description:

Job Summary:The Education Group, a division of 1105 Media, Inc., provides information, news, trends, and research to technology professionals in education.We are currently seeking a Marketing Coordinator (Entry Level) to support the Education Group by developing and executing direct marketing promotions for the Education Group's suite of lead generation campaigns as well as brand awareness and editorial initiatives. The Marketing Coordinator will manage a revolving portfolio of lead generation campaigns including webcasts, white papers, and other online products.Essential Job Functions:

• Directly oversee a portfolio of lead generation marketing campaigns
• Develop and maintain an organized, strategic marketing plan for each campaign
• Evaluate the success potential of programs based on historic data
• Determine appropriate marketing creative, channels and frequency of promotional schedule
• Organize marketing plan in a manageable, digestible format listing all pertinent data to simultaneously manage multiple campaigns
• Identify appropriate audience to receive marketing messages
• Develop and evaluate copy and creative for each campaign
• Write compelling and relevant copy
• Develop effective marketing creative using Dreamweaver and existing 1105 Media HTML templates
• Ensure each marketing promotion is proofread and without error
• Schedule and deliver complete email marketing packages (work order, list, creative) to the Promotions team to ensure timely email delivery
• Collaborate with the 1105 Media Art team to create ROS banners and creative for specific campaigns
• Deliver promotional copy to Ad Ops team for inclusion in e-newsletters
• Optimize poor performing campaigns through copy, creative and list adjustment
• Track and report on the success of all campaigns
• Consistently meet client expectations by generating the expected number of qualified leads
• Prepare and update campaign status reports
• Prepare and communicate insightful analysis for weekly meetings
• Maintain communication lines with the Senior Director, Client Services to ensure all programs are being monitored and given due diligence towards meeting client expectations and deadlines
• Perform other duties as assigned, directed or requested Required:
  • At least 1 year of administrative support/marketing role
  • Strong written and verbal communication skills
  • Excellent attention to detailPreferred:
    • Bachelor's degree in Journalism, Marketing, Communications, English or related field
    • Familiarity/comfort with web and campaign analytics is a plus
    • Experience with HTML, Dreamweaver and Photoshop is a plus\
    • Business to Business (B2B) marketing experienceWe offer a competitive salary and a comprehensive benefits package which includes medical/dental/vision insurance, life insurance, disability insurance, 401(k) plan and a generous paid time off policy. 1105 Media is proud to be an Equal Opportunity Employer & participates in E-Verify.

Keywords: 1105 Media, Los Angeles , Marketing Coordinator, Advertising , Los Angeles, California