Marketing Coordinator
Company: 1105 Media
Location: Los Angeles
Posted on: June 26, 2022
Job Description:
Job Summary:The Education Group, a division of 1105 Media, Inc.,
provides information, news, trends, and research to technology
professionals in education.We are currently seeking a Marketing
Coordinator (Entry Level) to support the Education Group by
developing and executing direct marketing promotions for the
Education Group's suite of lead generation campaigns as well as
brand awareness and editorial initiatives. The Marketing
Coordinator will manage a revolving portfolio of lead generation
campaigns including webcasts, white papers, and other online
products.Essential Job Functions:
- Directly oversee a portfolio of lead generation marketing
campaigns
- Develop and maintain an organized, strategic marketing plan for
each campaign
- Evaluate the success potential of programs based on historic
data
- Determine appropriate marketing creative, channels and
frequency of promotional schedule
- Organize marketing plan in a manageable, digestible format
listing all pertinent data to simultaneously manage multiple
campaigns
- Identify appropriate audience to receive marketing
messages
- Develop and evaluate copy and creative for each campaign
- Write compelling and relevant copy
- Develop effective marketing creative using Dreamweaver and
existing 1105 Media HTML templates
- Ensure each marketing promotion is proofread and without
error
- Schedule and deliver complete email marketing packages (work
order, list, creative) to the Promotions team to ensure timely
email delivery
- Collaborate with the 1105 Media Art team to create ROS banners
and creative for specific campaigns
- Deliver promotional copy to Ad Ops team for inclusion in
e-newsletters
- Optimize poor performing campaigns through copy, creative and
list adjustment
- Track and report on the success of all campaigns
- Consistently meet client expectations by generating the
expected number of qualified leads
- Prepare and update campaign status reports
- Prepare and communicate insightful analysis for weekly
meetings
- Maintain communication lines with the Senior Director, Client
Services to ensure all programs are being monitored and given due
diligence towards meeting client expectations and deadlines
- Perform other duties as assigned, directed or requested
Required:
- At least 1 year of administrative support/marketing role
- Strong written and verbal communication skills
- Excellent attention to detailPreferred:
- Bachelor's degree in Journalism, Marketing, Communications,
English or related field
- Familiarity/comfort with web and campaign analytics is a
plus
- Experience with HTML, Dreamweaver and Photoshop is a plus\
- Business to Business (B2B) marketing experienceWe offer a
competitive salary and a comprehensive benefits package which
includes medical/dental/vision insurance, life insurance,
disability insurance, 401(k) plan and a generous paid time off
policy. 1105 Media is proud to be an Equal Opportunity Employer &
participates in E-Verify.
Keywords: 1105 Media, Los Angeles , Marketing Coordinator, Advertising , Los Angeles, California
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