Product Marketing - Content Creator/Producer

Company: BAND
Location: Los Angeles
Posted on: May 16, 2022

Job Description:

Partnership Marketing Specialist

NAVER BAND believes in the opportunities that the mobile space and apps have to enhance the way people live and communicate. Our product BAND app is a group communication platform that bands people together through seamless communication that the app facilitates. BAND provides services that makes it easy to keep group-based messaging, sharing, organizing events and team management. BAND surpassed 100 million downloads globally, and it is serving over 8 million groups in 170+ countries. In the US, there are over 400,000 group leaders/organizers who are communicating with over 3 million members.

IDEAL CANDIDATES:
Have prior experience in planning and executing successful marketing programs
Excellent at managing large scale operations and execution
Comfortable with organizing data using Excel/Google Sheet
Ability to create content (emails, sales materials, landing pages) by writing compelling copy and using simple design/no-code software/tools
Clear and compelling written and verbal communication skills
Inquisitive about users, prospects, and market landscape and eager to learn why prospects are adopting/not adopting our product
Highly reliable, detail-oriented, organized, efficient
Team player, proactive, documentation skills, quick to learn new tools, strategic, analytical, resourceful, solution-oriented, good decision maker, great communicator/negotiator

RESPONSIBILITIES:
Launch marketing programs with partners to convert their audiences into our users; measure results and make reports for each program by analyzing data
Create channel-specific promotions to engage and educate prospects
Educate prospects by creating marketing collaterals (brochures, use cases, comparison charts, banners, landing pages, webinars, and presentations etc.)
Plan and execute email campaigns to generate leads and encourage adoption
Develop incentive programs for partners and their audiences
Identify new on/offline partners to work with (conferences, brands, etc.) and execute marketing programs
Review and revise contracts and negotiate terms
Work with Product Marketing to understand the product and users

SKILLS & EXPERIENCE:
3-5 years of relevant work experience that can span content creation/production, marketing, product marketing, product management
Excellent written and verbal communication skills
Basic office software: (Microsoft or Google) Excel, PowerPoint, Word
Basic design software (CANVA)
Experience working at marketing agencies or in technology companies is preferred

Keywords: BAND, Los Angeles , Product Marketing - Content Creator/Producer, Advertising , Los Angeles, California