Media Planner

Company: Media Design Group
Location: Los Angeles
Posted on: May 16, 2022

Job Description:

Job Description The planner will manage primarily all linear media planning, and potentially digital video planning (CTV/OTT) and must lead strategic direction in order to create the best media plans possible. They are expected to be familiar with all account details, as they pertain to media. Primary Responsibilities Manage day to day media planning specifically on linear TV Build strategic Powerpoint slides Build out a strategic game-plan for client approval Help to outline preferred budgets/flighting/pulses/hiatuses Use GRPs/Ratings, Reach & Frequency, CPMs, CPP to help with strategy to hit goals Respond to competitive requests; researching and compiling competitive data Develop and apply a working knowledge of basic media concepts, terminology, media math and media plan execution (e.g., reach, frequency, universe, rating, CPM, etc.) Responsible for analysis, planning, placement and related reports Assemble and evaluate marketing data to determine the client's advertising and media needs Analyze media alternatives to recommend how to best allocate the advertising budget (new and rollout clients) Keep up with marketplace opportunities; evaluate and propose targeting, geography, scheduling, support level, and budget Work with other teams to solve media problems (e.g. buyers understand planners and vice versa, execution of integrated/added value programs, billing discrepancies, traffic problems, contract loading, pre-emption, make-goods) Demonstrate excellent attention to detail and follow-through skills Serve as a role model with a positive attitude and facilitate a team environment Looking at Competitive/Pulling Competitive regularly as need to review trends Be a team player & open to suggestions/changes as needed Building out media flowcharts with flighting & reaching KPI goals Coach and develop junior personnel Education and Experience A B.S. / B.A. degree in marketing, communications or related field Minimum of 2 to 4 years of agency experience A strong understanding of direct response marketing Strong DRTV experience a must; digital experience a plus Excellent analytical ability Detail-oriented, organized, and superior written/verbal communication and presentation skills Demonstrates advanced proficiency with Microsoft Word, Excel and PowerPoint Enthusiastic team player with an "anything is possible" attitude Proficiency with media-related and other basic software packages or willing to learn (including, but not limited to): Strata DR Metrix MRI (Nielsen) CORE Company Description Located in Los Angeles, Media Design Group is a full-service media buying agency that specializes in Data Driven Linear, Connected TV, and Addressable solutions for brand marketers. We work with a variety of clients from start-ups to fortune 500 companies. Media Design Group delivers market-leading solutions across Linear and Digital channels, transforming data into a competitive media advantage.

Keywords: Media Design Group, Los Angeles , Media Planner, Advertising , Los Angeles, California