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Director Of Search Marketing

Company: Media Recruiting Group
Location: Los Angeles
Posted on: January 16, 2022

Job Description:

Summary :

**Must be located on the West Coast - Can be anywhere close - San Diego, LA, Santa Monica, Orange County, etc.**

A great opportunity with one of the top companies within the Direct to Consumer ("DTC") market for ready-to-eat prepared meals. The company is experiencing strong growth, is profitable, and leads the competition by focusing on high-quality ingredients and healthy food options.

The Head of Paid Search will join a growing team of performance marketers who are tasked with growing their core customer base. Paid Search plays a critical role in the customer acquisition efforts of the brand and this individual will be the hands-on leader responsible for planning, implementing, and optimizing all paid search efforts to drive customer acquisition.

Responsibilities :

Develop, manage, and optimize campaigns across our paid search and display channels
Hands on work as an individual contributor, able to grow a team as business warrants
Support the business as an analytical thinker with a data driven approach to paid media
Analyze performance metrics, monitor campaign goals, and develop media plans that align to their strategic goals
Use understanding of paid media landscape to make targeting and tactical recommendations to accomplish various marketing goals
Act as strategic thought leader on new and innovative ways to reach out to consumers
Understand and manage partnerships with our paid media vendors who will support the internal Paid Media team with set up and optimization on their platforms

Qualifications :

Hands-on paid search (Google Ads, Bing Ads, etc.) experience
Strong experience with direct buying display & retargeting through Google DV360, Google Campaign Manager, and other platforms
Strong experience in both tools for ad trafficking (Campaign Manager) and Google Marketing Platform
Deep understanding of the latest trends/challenges/capabilities in paid search/paid media
Ability to communicate results, key insights and recommendations to key stakeholders and senior leadership
Self-motivated and comfortable working independently with minimal supervision

This job is being represented by Media Recruiting Group, the premier recruiters for digital media, AdTech, MarTech, Media SaaS and related companies. In business for 25 years, we place quality at the heart of all that we do. Clients include: AdTech companies, Digital Publishers, Digital divisions of Media Companies, SaaS (Software as a Service) / Enterprise, Programmatic... Sell Side Platforms (SSP), Ad Exchanges, Demand Side Platforms (DSP), Marketing Technology companies, Ad Agencies, Data Providers, Aggregators, & DMP's, Video, Social, Mobile companies, Behavioral Targeting companies, Media Buying Platforms, Lead Generation/Co-Registration companies, Ad Serving Platforms, Rich Media companies.

Keywords: Media Recruiting Group, Los Angeles , Director Of Search Marketing, Advertising , Los Angeles, California

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