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Content Creator, Marketing

Company: From The Earth
Location: Los Angeles
Posted on: January 16, 2022

Job Description:

From The Earth is a fully licensed vertically integrated cannabis company built with our community in mind. Our company is built upon three cornerstones that create the foundation for all that we do. We are here to help others learn about cannabis, live with the benefits, and grow as an individual.Are you an experienced content creator who has a passion for cannabis retail and is ready to create compelling content that drives customers into our dispensaries? If so, apply now to join the From The Earth family!The Content Creator will:

  • Be responsible for all content creation with a focus on photography and video
  • Light, compose, style, photograph, and process all of our products according to our style and brand guide for images and videos across multiple different platforms (website, social media, marketing platforms, etc.)
  • Work in collaboration with the creative team to ideate creative concepts for a variety of content across multiple platforms; assist in ideating, writing, and creating engaging content concepts
  • Elevate brand awareness and trust by crafting and executing unique and compliant promotional strategies via all digital platforms, including web, advertising, email and social media
  • Manage social, promotional and marketing calendars, working with internal and external stakeholders to ensure that activities are being executed consistently across content and brand initiatives
  • Ensure our communications and messaging across all channels are in alignment with our mission and brand identity
  • Update, maintain and organize assets, information, files and materials
  • Utilize their in-depth knowledge of all steps required in the creative process to provide guidance and mentorship to designers, and give timely and helpful feedback to improve creative solutions
  • Help create marketing briefs for our creative team
  • Write original copy on tight deadlines, particularly for social platformsWhat kind of person are we looking for?
  • You have a mind that is equal parts creative and process driven and know that the best way to learn is through doing
  • Youhave worked in a social media or digital marketing role and have experience creating video, graphic, and lifestyle content
  • You are a proactive self-starter that knows how to both conceptualize and execute creative ideas from start to finish
  • You operate on the premise that the devil is in the details while also not allowing timelines to get bogged down due to immobilizing perfectionism
  • You do not mind if priorities and timelines change frequently because you are highly adaptable
  • You thrive when navigating complex challenges and overcome them with grit and flexibility
  • You have the ability to create and scale a community oriented and human-forward national cannabis brand
  • Youare a quick learner and comfortable wearing a lot of hats while embracing change
  • You haveexperience analyzing data and are comfortable in a start-up environment where we often have to pivot priorities and tasksWhat type of technical experience should youhave?
  • BA/BS in marketing or related field
  • 3-5 years of professional content creation experience,preferablyin the cannabis industry, or from an entertainment/PR/marketing agency/in-house marketing department
  • Experience developing and executing multi-channel digital content including email, social media, website and SMS campaigns
  • Basic Photoshop/Adobe creative suite skills
  • Expert photography, video editing skills
  • Experience with digital marketing and website development including but not limited to UX/UI, AB Testing, & SEO is a major plus
  • Experience with email marketing and project management software
  • Experience copy writing, especially for social and marketing messaging on tight deadlines
  • Web development and coding skills aren't necessary but a plus
  • Must provide portfolio of workPowered by JazzHR

Keywords: From The Earth, Los Angeles , Content Creator, Marketing, Advertising , Los Angeles, California

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