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Social Media and Influencer Marketing Manager

Company: The Woo Agency
Location: Culver City
Posted on: January 16, 2022

Job Description:

Social Media and Influencer Marketing ManagerPrimary Areas of Responsibility:

  • Develop -robust social media strategy for a variety of clients including consumer goods -and tech -brands; - -
  • Create persuasive client presentations for social strategies, plans and content;
  • Oversee the development of compelling social media content and content calendars; ensure -proper understanding and communication of clients' brand voice; -
  • Develop influencer marketing strategies and execute partnerships; discover, pitch and organize influencer collaborations, and report on results;
  • Facilitate influencer activations, negotiate contracts, report in tracker; set influencer KPIs and track progress/metrics;
  • Oversee management of social media accounts including community management, content creation, scheduling, budget management, and reporting;
  • Conduct social media audits and build out monthly and quarterly social media KPIs;
  • Keep clients informed on---strategic---plan, progress and ROI; run regular metrics and build out client reports to showcase traction and ROI; -
  • Work with brands to create KPIs based on business goals and actively track against those metrics;
  • Stay apprised of clients' brands, products, and/or services their key issues, competitive situation and industry trends; -
  • Attend events and produce live social media content; facilitate video/photo shoots, as appropriate;
  • Serve as key client contact: communicate regularly with clients, host -ongoing calls, serve as -social media and influencer marketing -advisor; -
  • Partner with company leadership to develop and enforce processes and procedures;
  • Keep up with the latest social media best practices and technologies; identify new tools to elevate the department and client success;Job Requirements:
    • 5+ years of -social media experience; -agency experience is a plus; -
    • Experience on social media platforms including Instagram, Facebook, Twitter, -TikTok, SnapChat and LinkedIn; - -
    • Previous influencer marketing experience;
    • Excellent oral and written communication skills;
    • Experience serving as an account manager/strategic counsel to consumer goods and technology brands;
    • Familiarity with latest tools for social media research and influencer identification, publishing, -content management and analytics
    • Ability to anticipate client needs and potential problems and effectively problem solve;
    • Ability to remain calm and courteous under pressure, ask questions and seek assistance when necessary;
    • Strong eye for design; -attention to detail is a must; -
    • Punctual and cognizant of deadlines; ability to foresee challenges or hurdles to completing assignments on time and communicates this with the team to ensure effective collaboration.

Keywords: The Woo Agency, Los Angeles , Social Media and Influencer Marketing Manager, Advertising , Culver City, California

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