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Sr. Associate, eCommerce Email Marketing

Company: Scale Media
Location: Los Angeles
Posted on: January 16, 2022

Job Description:

About the Company
Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers' end-to-end online shopping experience while increasing brand loyalty and retention. Scale's growing portfolio of five brands and 100+ products helps hundreds of thousands of people live healthier lives.

About the job
We are looking to expand our email marketing team that handles various lifecycle marketing initiatives across 5 brands.

Collaborate with fellow marketers, copywriters, and executives from across the company to produce perfectly-executed email campaigns that drive long-term customer loyalty.

This position is perfect for marketers who have some solid experience and are ready to step up into a large scale ecommerce lifecycle marketing team.

Sample Responsibilities
Hand-code responsive email templates for both transactional and promotional lifecycle campaigns utilizing HTML & CSS
Manage email production process from beginning to end for each campaign ensuring proper segmentation, list pulls, journey-creation, technical QA, deployment and post-deployment checks
Create testing architecture to A/B or Cohort test different segments to determine which creative drives the highest returns
Create hold-back groups for cohort testing
Consult with the ESP's technical support team to resolve issues
Develop strong QA process to ensure the right messages to the right audience with the right personalized content, and that tests have the right architecture to produce measurable results
Articulate test learnings to the broader team and suggest follow-up campaigns
Utilize best practices with CAN-SPAM compliance
Ability to work independently and manage competing priorities

Requirements:
2+ years experience creating high quality hand-coded responsive emails, customer journeys and customer segments/queries
Fluent in HTML & CSS, knowledge of scripting languages for ESPs (e.g. AMPscript)
Knowledge of enterprise-level ESPs (Cheetah Digital, Salesforce, Responsys, etc)
Knowledge of Email QA & Deliverability tools such as Litmus, 250ok, ReturnPath or Mailtrap
Strong Excel skills (formulas, Vlookups, de-duping)
Data Driven & analytical

Desired but not required:
Experience with Iterable as an ESP is a bonus
Experience with Direct Mail, SMS or other retention channels
SQL experience

Why you should join Scale:
We are passionate about harnessing technology to drive business results. We collect and process large amounts of data to inform business decisions on a daily basis. You will be working alongside experienced data analysts, while having regular interactions with business executives

What We Offer:
Work from home + Monthly WFH stipend
Competitive salary commensurate with Years of Experience
Excellent Medical, dental, vision and life insurance
401K match
Generous Paid Time Off

Keywords: Scale Media, Los Angeles , Sr. Associate, eCommerce Email Marketing, Advertising , Los Angeles, California

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