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Video Ad Copywriter

Company: Dr. Squatch
Location: Marina Del Rey
Posted on: January 16, 2022

Job Description:

Why We Need You:
Dr. Squatch is looking for a Video Ad Copywriter/Creative Strategist to help our growing marketing team expand our creative portfolio on our core channels (Facebook, TikTok) for international markets (Canada and UK) and take on special projects for Snap. We're looking for experts in paid digital advertising who know how to make video ads that actually perform and convert. An ideal candidate is somebody who is versed in creative (watches ads, follows trends, idea hunter) and analytical (can read numbers and make data-driven decisions).
This role will report to the Creative Lead.This is a full-time role with company benefits based in Marina Del Rey, CA.
Problems You'll Solve:

  • Brainstorming video ad ideas for our brand on a weekly basis
  • Researching international audiences and finding content that resonates internationally
  • Writing 5-8 scripts/week for video ads (Facebook, TikTok, Snapchat)
  • Sourcing UGC footage effective for social media
  • Communicating and collaborating with video editors and graphic artists
  • Analyzing competitor ads and finding ways to adapt internet trends
  • Develop insights and deep analysis of creative performance across multiple platforms, and use insights to inform future creative decisions
  • Identifying when concepts aren't working and proactively preparing to improve them
  • Presenting ideas/analysis to the team (via pitch decks, slides)
    What We're Looking For:
    • 3+ years of video advertising experience, preferably at an ad agency or brand
    • Fundamental understanding of direct response advertising
    • Strong pre-production skills including scripting and planning
    • Access to iPhone for filming purposes
    • Proficiency with Google Suite (Sheets, Docs)
    • Attention to detail and an eye for catching mistakes
    • Can juggle multiple projects simultaneously
    • Excellent communication skills
    • Interest in health and wellness, personal care and eCommerce
    • Experience working in consumer products industry highly preferred
    • Gets things done without perfect resources, is innovative and works with a sense of urgency
    • Someone who has high standards, takes ownership and is invested in the outcome
    • Someone who proactively help others, stays positive and has a good sense of humor
    • Understand the "user experience" of both watching an ad and buying a product
    • A thoughtful mindset. Can explain decisions and avoids choices that feel random or wasteful.

      Why We Exist and What We Do: (www.drsquatch.com)Dr. Squatch is a high-growth startup changing the game in men's personal care through our all-natural products. We were recently listed as the 325th fastest growing company in the nation by Inc. Magazine and are looking to add talented and motivated people to our team! Our core values come naturally and make us a better, more whole and unique team. We are Scrappy - we get things done, we find a way, we act with urgency and we maintain a start-up mentality. We Play to Win - we have high standards, we encourage ownership of work, we are "hungry" and we invest in the outcome of our work. We have a Team First Mentality - we are humble, help others outside our own wheelhouse, stay positive and have fun. We offer a competitive salary in a growth focused & collaborative team environment. Perks include office gym and pool, snacks, unlimited PTO, and free soap. We're passionate about improving the lives of men and are looking for people who want to join us in our mission!

Keywords: Dr. Squatch, Los Angeles , Video Ad Copywriter, Advertising , Marina Del Rey, California

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