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Chief Marketing Officer

Company: Premier Executive Recruiting
Location: Los Angeles
Posted on: February 24, 2021

Job Description:

The Chief Marketing Officer will lead the global marketing strategy to disrupt the beauty industry by leveraging key pillars that define this beauty company's services and cutting-edge innovation capabilities. This leadership role will develop key messaging, unique business-to-business marketing strategies with an emphasis on digital touchpoints across key global markets and partner with the Executive team to exceed aggressive sales growth objectives. The Chief Marketing Officer will be a results-oriented, strategic thinker with the ability to formulate "forwarding thinking" marketing plans and clearly map out the critical success factors to deliver against plans while demonstrating and driving detailed execution. Through strong leadership, this individual will scale the department with processes, identify top talent globally, and lead a high performing team to pioneer trends and create progressive business-to-business marketing strategies to expand market share. * Lead the launch of the re-brand scheduled for the 1st quarter of 2021 and develop the marketing strategy encompassing key messaging to highlight the specific pillars that differentiate this beaut company as a leader. The marketing plan should be presented within the first 90 days to include a specific and actionable go-to-market strategy, competitive landscape, value proposition, and specific growth actions aligned with the overall company growth plan.* Within the first 90 days define the Marketing budget, outline the ROI for marketing investments and timelines to deliver on key initiatives within the first year to the Executive team and Private Equity Board. * Within the first 90 days evaluate the current project volume to prioritize key initiatives, determine resources, implement processes with cross-functional teams to set clear guidelines, and develop timeline deliverables to create companywide consensus on marketing resources, capabilities, and partnership.* Within the first 6 months align all marketing touchpoints with the brand guidelines and identify unique business-to-business outreach opportunities that provide a best in class experience through the website, email marketing, presenting samples to clients/prospects, and innovative campaigns. * Evaluate the current marketing teams across North America, Europe, and Asia to identify skill-set gaps to align the team to support aggressive growth plans. Create a hiring plan and budget to present to the CEO and Private Equity board for approval. * Optimize the internal marketing resources for the Sales and Product Development teams for customizable digital templates, showcasing innovation awards and presentations to shorten the turnaround timeline. * Create a best in class business-to-business marketing strategy to clearly align innovation capabilities across social, media, PR, website, tradeshows, and industry events to expand brand awareness on a global basis. * Outline key touchpoints to create a best in class experience by partnering with the Sales team to understand the competitive landscape and opportunities to differentiate with unique B2B strategies.* Partner with the EVP of Sales to align strategies, identify opportunities with targeted beauty brands, and create a comprehensive marketing plan to help convert those specific prospects to achieve short- and long-term revenue and profitability goals. * Partner with Creative and Product Development teams to analyze trend data and identify future trends across multiple industries to pioneer the innovation strategy, potential white space opportunities, and present trend data to the Executive team annually. * Lead the digital strategy to optimize content, email marketing campaigns, and analyze data within MailChimp software to measure performance metrics specifically with lead generation and customer acquisitions.* Partner with the PR agency to identify opportunities and showcase innovation through beauty awards, events, tradeshows, and press releases to drive momentum as a disruptor in the beauty industry.* Continuously optimize the website to enhance the client experience, increase lead generation, and showcase innovation, press releases, and testimonials. Monitor SEO and Google Analytics.* Create the design, concept, and budget for tradeshows and work with the CEO to create a unique splash to differentiate this beauty company.* Partner with the Executive team to present to the Private Equity Board on a quarterly basis outlining a strategy, budget, and incremental growth achievements through marketing initiatives. * Evaluate the current agency partners with KPI's to maximize social, digital, and public relations opportunities.Qualifications:* 15+ years of experience in a Marketing leadership capacity with a combination of brand and supplier experience within the beauty/cosmetics industry required* P&L ownership experience required* Proven track-record of developing B2B strategies that have impacted YOY sales * Expertise developing digital strategies to increase brand awareness and customer acquisition in a business-to-business model* Proven Marketing leadership skills with the ability to develop a brand vision and create a results-oriented Marketing team to achieve short-term and long-term goals through tactical steps* Experience leading digital strategies through strategic partnerships, quality content development, and capitalizing on PR opportunities* Experience scaling a marketing department to create systems that increase productivity and meet deliverables for a diverse project workload, playing a hands-on role to meet deliverables, and cultivating a positive team environment* Thrives in a highly entrepreneurial environment and takes a hands-on approach to scale the team, develop infrastructure, and implement technology* Exhibits a passion for the beauty industry and maintain a pulse on current and future trends across multiple verticals to identify innovative concepts on a global basis

Keywords: Premier Executive Recruiting, Los Angeles , Chief Marketing Officer, Advertising , Los Angeles, California

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