Associate Media Director - Digital
Company: Quigley-Simpson
Location: Los Angeles
Posted on: February 23, 2021
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Job Description:
SummaryQuigley-Simpson has an opening for a Freelance Digital
Media AMD. We anticipate this to cover through May 2021. This
highly motivated person will be innovation-driven, with an ability
to drive full-funnel digital campaigns.This person will plan and
own all aspects of the digital campaign, including strategy,
performance and client communication, and is expected to
achieve/exceed goals and drive holistic client success. Candidates
should demonstrate a proven track record within digital brand
campaigns driving online brand lift across
awareness/familiarity/favorability/purchase intent, as well as
responsibility for digital campaigns that drive expected conversion
goals.Responsibilities-- Work with Group Media Director and the
media planning team to develop strategies for all media buys (heavy
digital focus)-- Lead strategic and tactical planning activities,
with oversight responsibilities; act as a primary day-to-day
contact for clients and internal/external partners-- Work will be
on performance-based campaigns as well as brand awareness campaigns
-- Accountable for building, developing, implementing and
maintaining media plans that deliver against
objectives/strategies-- Responsible for managing campaign setup
that includes ad serving, tracking implementation and trafficking--
Proactively investigate media opportunities and craft
well-supported, articulate points of view-- Review and evaluate
proposals from media partners-- Deliver in-flight campaign insights
that deliver thoughtful and actionable direction for the client--
Compile and update regular status reporting-- Manage and be
accountable for budgets with team; oversee reports and client
billing-- Manage the use of proprietary and syndicated tools--
Engage with research partners to execute all measurement and
learning plans-- Set realistic client expectations and make every
effort to exceed them with timely, quality work-- Ensure continual
growth and training of junior team members (media planners);
identify strengths and opportunities for team development-- Keep a
finger on pulse of ever-changing landscape of digital advertising,
including new technology and evolving platformsQualificationsTo be
considered, you'll need the following: -- Bachelor's degree-- 5+
years managing complex digital and multi-channel media campaigns --
In-depth understanding of performance media planning, buying and
tracking - as well as campaign setup and maintenance-- Ability to
develop verbal and written presentations, articulating media
strategy, insights and opportunities-- Experience analyzing
marketing metrics, making quantitative evaluations of planned and
completed marketing efforts, establishing test methodologies and
analyzing tests-- Ability to negotiate with media partners--
Capable of managing multiple deliverables and ability to seamlessly
transition among them-- Experience managing large marketing budgets
and ROI optimization-- Understanding of website and digital
advertising metrics -- Advanced proficiency in Excel and
demonstrated experience using metrics to gain insights to
ultimately drive business decisions-- Must have strong analytical
skills, ability to review digital marketing results on a daily
basis and, based on these results, make quick decisions on
canceling channels and bringing on new channels to achieve goals--
Knowledge of digital media platforms such as The Trade Desk, MOAT,
etc.-- Must know and use third-party ad servers (DCM)-- Brand study
and brand safety experience a plus-- Experience running SEM and/or
Paid Social campaigns a plus-- Ability to manage multiple projects
in a fast-paced environment-- Commitment to respond to client
communication within a short window-- Strategic thinker, organized
and proactively solution-oriented-- Enthusiastic team player with
an "anything is possible" attitude-- Strong eye for detail; must be
accurate, organized and possess follow-through skills -- Excellent
written and oral communication skills, problem-solving skills and
interpersonal skills, with the ability to effectively work and lead
cross-functionally, resolving issues quickly
Keywords: Quigley-Simpson, Los Angeles , Associate Media Director - Digital, Advertising , Los Angeles, California
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