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Associate Media Director - Digital

Company: Quigley-Simpson
Location: Los Angeles
Posted on: February 23, 2021

Job Description:

SummaryQuigley-Simpson has an opening for a Freelance Digital Media AMD. We anticipate this to cover through May 2021. This highly motivated person will be innovation-driven, with an ability to drive full-funnel digital campaigns.This person will plan and own all aspects of the digital campaign, including strategy, performance and client communication, and is expected to achieve/exceed goals and drive holistic client success. Candidates should demonstrate a proven track record within digital brand campaigns driving online brand lift across awareness/familiarity/favorability/purchase intent, as well as responsibility for digital campaigns that drive expected conversion goals.Responsibilities-- Work with Group Media Director and the media planning team to develop strategies for all media buys (heavy digital focus)-- Lead strategic and tactical planning activities, with oversight responsibilities; act as a primary day-to-day contact for clients and internal/external partners-- Work will be on performance-based campaigns as well as brand awareness campaigns -- Accountable for building, developing, implementing and maintaining media plans that deliver against objectives/strategies-- Responsible for managing campaign setup that includes ad serving, tracking implementation and trafficking-- Proactively investigate media opportunities and craft well-supported, articulate points of view-- Review and evaluate proposals from media partners-- Deliver in-flight campaign insights that deliver thoughtful and actionable direction for the client-- Compile and update regular status reporting-- Manage and be accountable for budgets with team; oversee reports and client billing-- Manage the use of proprietary and syndicated tools-- Engage with research partners to execute all measurement and learning plans-- Set realistic client expectations and make every effort to exceed them with timely, quality work-- Ensure continual growth and training of junior team members (media planners); identify strengths and opportunities for team development-- Keep a finger on pulse of ever-changing landscape of digital advertising, including new technology and evolving platformsQualificationsTo be considered, you'll need the following: -- Bachelor's degree-- 5+ years managing complex digital and multi-channel media campaigns -- In-depth understanding of performance media planning, buying and tracking - as well as campaign setup and maintenance-- Ability to develop verbal and written presentations, articulating media strategy, insights and opportunities-- Experience analyzing marketing metrics, making quantitative evaluations of planned and completed marketing efforts, establishing test methodologies and analyzing tests-- Ability to negotiate with media partners-- Capable of managing multiple deliverables and ability to seamlessly transition among them-- Experience managing large marketing budgets and ROI optimization-- Understanding of website and digital advertising metrics -- Advanced proficiency in Excel and demonstrated experience using metrics to gain insights to ultimately drive business decisions-- Must have strong analytical skills, ability to review digital marketing results on a daily basis and, based on these results, make quick decisions on canceling channels and bringing on new channels to achieve goals-- Knowledge of digital media platforms such as The Trade Desk, MOAT, etc.-- Must know and use third-party ad servers (DCM)-- Brand study and brand safety experience a plus-- Experience running SEM and/or Paid Social campaigns a plus-- Ability to manage multiple projects in a fast-paced environment-- Commitment to respond to client communication within a short window-- Strategic thinker, organized and proactively solution-oriented-- Enthusiastic team player with an "anything is possible" attitude-- Strong eye for detail; must be accurate, organized and possess follow-through skills -- Excellent written and oral communication skills, problem-solving skills and interpersonal skills, with the ability to effectively work and lead cross-functionally, resolving issues quickly

Keywords: Quigley-Simpson, Los Angeles , Associate Media Director - Digital, Advertising , Los Angeles, California

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