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Marketing Director, Consumer, Respiratory

Company: Amgen
Location: Newbury Park
Posted on: January 17, 2020

Job Description:

Amgen has a powerful sense of shared purpose toward our mission: to serve patients. To advance this mission, Amgen is preparing to launch an innovative new Brand in the respiratory market. This role affords a unique opportunity to shape the strategy and launch for this exciting brand by leading all direct-to-consumer (DTC) marketing efforts in the US. The Director of Consumer Marketing will be responsible for building the launch plans for the brand with respect to consumer marketing, including launch marketing strategy and tactical creation and deployment. The Director will also build and lead a team of senior managers and managers responsible for developing and executing all aspects of consumer marketing for the brand. These key aspects of the role will involve developing disease education and branded campaigns and messaging and deploying across the marketing mix. The role will report to the Executive Director, Respiratory Marketing. This critical role provides a tremendous opportunity to work on an exciting new launch brand at Amgen. In this role you will collaborate with a wide range of internal and external partners to help shape the launch strategy and plan and ultimately lead the execution of this plan. It also affords a unique opportunity to build a brand and a team from the ground up. This role requires you to bring to the table exceptional leadership, a strategic mindset and proven capability to build brands, while flawlessly executing the launch of the brand to consumers. Specific responsibilities:

  • Lead development and execution of the disease education and branded launch marketing plan - work with market research and agency partners to uncover deep insights and translate them into compelling creative and messaging in both the pre-launch and post-launch phases.
  • Lead media strategy - oversee planning and placement across key channels for disease education and branded work including TV, print, point-of-care, digital, social media, patient education, and PR.
  • Manage day-to-day oversight of creative, social and media agencies as well as publisher relationships.
  • Hire team of marketers. Manage and coach direct reports and serve as mentor to other marketers.
  • Collaborate with key partners including HCP marketing, Medical, Payer/Access, Corporate Communications, Operational teams, and Business Analytics & Insight to ensure synergy across customer stakeholders including HCPs and patients.
  • Represent team in organizational-level initiatives designed to drive new capabilities and share best practices to more effectively reach consumers.
  • Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications.
  • Collaborate with co-commercialization partner company to ensure connectivity and strategic alignment across companies.
  • Manage budgets and closely monitor performance to meet brand goals and objectives, ensuring cost-effective delivery of all programs.
  • Engage with senior leadership on launch readiness, presenting strategic and launch plans.
  • Partner with the Brand Lead on Brand Planning to help shape the strategy for the brand.
  • Domestic travel up to 30%. Basic Qualifications: --- Doctorate degree and 4 years of Marketing experience OR --- Master's degree and 6 years of Marketing experience OR --- Bachelor's degree and 8 years of Marketing experience Preferred Qualifications:
    • Demonstrated leadership and experience building and leading high-performing teams.
    • Launch experience, preferably in the biotechnology or pharmaceutical space. Respiratory experience a plus.
    • Strong marketing acumen with a demonstrated skill set in building and launching brands, including developing marketing strategy, leading market research plans, creating compelling creative campaigns, building and implementing segmentation, developing brand positioning, and overseeing tactical plan development and execution.
    • Experience marketing directly to consumers, with a strong preference for biotechnology/pharmaceutical or regulated consumer goods or services.
    • Track record of successfully developing and executing a wide range of successful online and offline tactics, including digital, print, video, social, and CRM. Television experience is a plus.
    • Experience working with advertising agencies to develop and produce engaging creative and tactics via traditional and innovative channels.
    • Experience working with media agencies and publishers to develop, measure, and optimize, effective media plans.
    • Ability to translate market research into insights and effective consumer campaigns and programs. Previous experience with clinical data a plus.
    • Ability to manage multiple priorities in a fast-paced environment.
    • Passion to understand marketplace dynamics and apply deep insights to delight consumers by best addressing their needs.
    • Demonstrated ability to build productive partnerships and collaborate effectively in a matrix organization. Co-promotion experience a plus.
    • Excellent communication skills and self-awareness of leadership style. We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment. Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do. We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions. Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. Join Us If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen. Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses. As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients. Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Keywords: Amgen, Los Angeles , Marketing Director, Consumer, Respiratory, Advertising , Newbury Park, California

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