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Senior Strategy Associate

Company: Spark Foundry
Location: Los Angeles
Posted on: January 15, 2021

Job Description:

Company DescriptionSpark Foundry is a global media agency that exists to bring HEAT --- Higher Engagement, Affinity, and Transactions --- to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients--- brands; and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world---s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry---s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today---s challenges, and also poised to create meaningful careers in the years to come.--
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.
Job DescriptionThe role of the Senior Associate, Strategy is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity.--You will be required to develop and maintain a strong knowledge of client business and apply online media understanding accordingly to help deliver against the clients--- needs/objectives.--You will work closely with the Managers in the development and communication of all media recommendations.--You will also be responsible for management, oversight and priority setting for respective Associates.
Our team is energetic, fun and collaborative. We work on the corporate differentiation/branding part of the account. We are committed to developing good work and enjoy our jobs and team.
Role Objectives:

  • Assist the Manager in development of digital media plan options and recommendations
  • Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
  • Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
  • Demonstrate proficiency with systems/tools (MRI, MediaTools, Comscore)--
  • Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations
  • Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met
  • Ensure proper execution of digital media plans by monitoring buys/schedules
  • Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
  • Demonstrate creativity and agility when problem solving
  • Deliver POVs/position papers on key client issues and/or client opportunities
  • Prepare media authorizations per approved plans/project requests--Qualifications
    • Bachelor---s degree from a four-year college or university
    • 1+ years of Media Planning experience--
    • MediaTools knowledge is a must
    • Familiarity with Competitive systems (AdViews/Kantar)
    • Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)
    • Strong proficiency within Excel--
    • Strong communication and presentation skills--
    • Professional, with strong teamwork skills--
    • Curious and motivated
    • Solution-oriented problem solver
    • Adept at time management and handling shifting priorities


      20-2985

Keywords: Spark Foundry, Los Angeles , Senior Strategy Associate, Accounting, Auditing , Los Angeles, California

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