Program/Marketing Manager
Los AngelesOctober 23, 2009
ERIN PETERS
955 S. Detroit Street ¨ Los Angeles, CA 90036
323.988.9686 ¨ erin@erinpeters.com
SUMMARY
· Interactive marketing and program/product management professional with more than 11 years of experience spanning telecom, advertising, biotechnology, consumer products, government and publishing industries
· Strong consulting and collaborative skills, partnering with colleagues to develop corporate procedures, and effectively communicating with web developers, non-technical colleagues, and clients
· Stewarded projects across multi-functional teams including marketing and technical staff, consistently seeking to improve processes and ensuring that timelines and budget parameters were met
EXPERIENCE
CREATIVE CHANNEL SERVICES (CCS), Program Development Manager, Culver City, CA, 2008 – 2009
CCS is an integrated retail marketing services agency focused on helping clients increase sales and profitability
· Led the development and implementation of retail and manufacturer “Cyberscholar” web-based training programs for clients in consumer electronics, government agencies, retail, and technology industries
· Significantly grew four client accounts including Sharp (+$277K), Comcast (+$125K), Nikon (+ $315K) and TechForward (+65K)
· Handled all details of up to 40 projects simultaneously, including program launches, reports and presentations on program performance/effectiveness, and statements of work for new opportunities
· Lead agency contact on other key accounts including Hewlett-Packard, Seagate Technology LLC, Meijer, American Power Conversion Corp., HH Gregg, GN US Inc. (Jabra) and Navy Exchange
· Improved Creative Channel's development cycle for Nikon by shortening standard timeline by 12%
· Launched Hewlett-Packard, Comcast and Vonage training modules within WalMart stores, successfully navigating retailer’s complex legal issues
· Successfully launched program for Army AirForce Exchange, implementing alternate options for data collection in line with client data confidentiality parameters
· Launched assistant selling/demo days and merchandising field programs with Best Buy and Tiger Direct on behalf of manufacturers
· Partnered with colleagues on key corporate projects, including structuring internal processes and revamp of internal project development tool
CTB/MCGRAW-HILL, eBusiness Implementation Specialist, Monterey, CA, 2008
CTB is the leading publisher of standardized achievement tests for children and adults
· Planned and managed all eBusiness applications for multi-million dollar state-wide school assessment programs in Arizona, Colorado, Florida, and Indiana
· Led multi-functional teams to develop and launch web-based applications to enable online enrollment for schools
· Proposed and implemented structured format for project communications, streamlining the process and reducing miscommunication and timeline errors
UNITED ONLINE INC. (NETZERO), Manager Strategic Partnerships, Woodland Hills, CA, 2004-2007
United Online (NetZero, Juno, Classmates.com) is a leading provider of consumer products and services over the internet
· Stewarded retail and OEM distribution marketing programs across multiple retailers, representing $40MM in annual revenue and 20% of company’s overall paid ISP gross sign ups
· Managed distribution partnerships for NetZero and Juno services with several Fortune 500 retailers and manufacturers including Hewlett-Packard, Microsoft, Best Buy, Dell, American Express, Kmart, Radio Shack, Circle K, Circuit City and Jupiter Online Media
· Saved United Online $250K in Best Buy distribution costs by facilitating more cost effective partnerships through consolidation and new connections
· Facilitated multi-million dollar NASCAR partnership for NetZero to increase brand visibility – program success prompted a single race co-sponsorship with Radio Shack and NetZero
· Collaborated with Product Management and Operations to customize reporting for each partner and worked with creative department to hone and strengthen marketing materials
· Tracked CD distribution for each ISP per individual retail location and calculated and disseminated applicable retailer bounty payments for same
AMGEN INC, Marketing Analyst, Thousand Oaks, CA, 2003-2004
Amgen is a leading human therapeutics company in the biotechnology industry
· Managed daily operations, marketing, and fulfillment support for the Inflammation Business Unit (IBU), including competitive product analysis and market research
· Key participant in the revamp and relaunch of call center, including development of “Once Weekly Dosing” scripts and related facts
· Ensured that Amgen received annual cost savings of $550K by overseeing the tracking and management of Hibbert and UPS invoicing and payment process
· Stewarded approval for Psoriasis and Psoriatic Arthritis marketing pieces through both regulatory channels (“Pink Folder”) and advertising agencies
PIXELGATE/FRANKLIN TELECOM/FRANKLIN INTERNET CORP, Westlake Village, CA, 1998-2003
Pixelgate provides internet and network solutions as a facilities-based datacenter for Managed Servers and Website hosting
Franklin (merged with Pixelgate in 2003) is a manufacturer of high speed Voice Over IP and telephony products
Director of Marketing, 2002-2003
· Led all marketing for Pixelgate’s internet services, including business cases, web presentations, defined requirements, and product launches
· Implemented and managed installation of company reseller interface for domain registrations/transfers, increasing company’s overall profit margins
· Designed, developed, and maintained entire company website and web banner advertisements including installing HTML and writing all content
Marketing Manager, 1999-2002
· Stewarded marketing, technical, and administrative support for Voice over Internet Protocol (VOIP), which designed the first “Phone to Phone” system
· Facilitated Franklin partnership and contract with NATO for VOIP satellite systems
o Led the operation of telephone services for NATO troops in Bosnia
o Researched, acquired, and integrated voice satellite links for Albania and Macedonia to support NATO satellite operation in the Balkans
· Designed and implemented Sarajevo, BiH headquarters calling card artwork, advertising, production, and distribution, including coordinating materials translation into six different languages
· Served as key contact for carriers related to strategy and pricing, and managed company website documentation and implementation
· Coordinated corporate print advertising campaign across U.S. and Europe
Customer Service Manager, 1998-1999
· Entrusted with managing military client relationship with service personnel and VOIP customers in the Balkans
· Managed monthly billing and usage reports of international co-location/Digital Voice Gateway customers using an IVR calling card platform and UNIX-based call manager for Fnet
EDUCATION
SAN DIEGO STATE UNIVERSITY – San Diego, CA, 1998
· B.A. in Journalism, German minor
