Sr. Search Marketing Manager
Company: 1-800-DENTIST
Location: Los Angeles
Posted on: July 28, 2015
Job Description:
The Senior Search Marketing Manager will be responsible for
planning, optimizing, implementing and analyzing SEM activities.
You will be a key contributor as part of a small marketing team
that works cohesively and supports one another to hit company
goals. The ideal candidate must possess a keen understanding of online
marketing acquisition, with a strong background in pay-per-click
(PPC) management. This role requires the ability to operate on both
a strategic and tactical level, touching all aspects of the search
marketing roadmap including keyword management, creation of
campaign messaging, bidding strategies, creative testing, and
analytics. Responsibilities: Business owner of the search marketing channel. Ensure revenue,
ROI, and other business goals are met. Develop short and long-term PPC account strategies and roadmaps.
Execute day-to-day tactics that increase traffic, revenue, and
margins. Manage the day-to-day search marketing activities across
multiple search engines (Google, Yahoo, MSN, Bing, etc.) including
campaign planning, implementation, keyword bid management,
performance monitoring, and optimization of paid search
campaigns. Forecast and budget. Report & analyze on key performance indicators and identify
opportunities for improvement on a regular basis. Review and optimize keyword coverage, account structure,
negative keyword strategies, bidding strategies, ad copy messaging,
landing page experience, and conversion flows. Design and execute A/B tests on ad copy & landing pages to
optimize performance. Drive continued innovation and best practice implementation. Collaborate with marketing team members to exchange data
observations, key learnings and creative ideas. Coordinate with Google, Bing, and Yahoo account representatives
to stay updated with latest platform improvements and participate
in betas. Manage relationship with bid management vendor. Qualifications: Bachelor's Degree with a strong quantitative background. 5+ years’ experience managing & optimizing large-scale complex
paid search programs. Hands-on knowledge of best practices in SEM and a proven
track-record of delivering qualified traffic from both an
acquisition and conversion standpoint. Proficient in designing and executing AB/Multivariate tests on
and copy & landing pages required. Experience using keyword bid management tools required. Strong analytical skills with ability to drive meaningful
actions from large data sets. Developed critical thinking and communication skills. Proficiency in MS Office - especially Excel and PowerPoint.
Proficiency in SQL, Business Objects, HTML, and MS Access a
plus. Fundamental knowledge and experience with web analytical tools,
i.e. Adobe SiteCatalyst, Coremetrics, Webtrends, Google
Analytics. Ability to multi-task and prioritize in a fast-paced and dynamic
work environment, with an eagerness to consistently exceed
objectives and improve processes. Takes accountability and ownership of his/her own work. Google Adwords certification is a plus. About Futuredontics® Futuredontics has been the nation’s premier dental marketing
company since 1986, helping thousands of successful dentists grow
their business. Beginning as a lead generation company for
dentists, the program has delivered over 7 million new patient
leads to member dentists. Today, Futuredontics is a total marketing
resource for dentists, offering multiple products to help dentists
attract, retain and optimize patients. In addition to its flagship
PatientProducer® program (new patient leads), the company also
offers PatientActivator® (automated patient communications and
online marketing), ReputationMonitor® (online reputation
management), ReActivator® (dormant patient reactivation) and
WebDirector® (websites and online identity). Apply By Clicking Below:
https://futuredontics.applytojob.com/apply/IkusAM/Senior-Search-Engine-Marketing-Manager.html
Keywords: 1-800-DENTIST, Los Angeles , Sr. Search Marketing Manager, Design , Los Angeles, California
